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Puglia (in latin Apulia) is the beautiful southern region in Italy and that is where Vincenzo (the owner) comes from bringing along tradition and culture .
At Apulia You will find mostly apulian ingredients,products without manipulation of any kind, healthy and natural .
Vincenzo use to say " Seeing my dishes that come back empty , seeing a customer that gets up to shake my hand and telling me that he did live a beautiful and memorable event , knowing that he will remember my plate even in a year gives me the best satisfaction as restaurateur.
My favorite ingredients are extra virgin olive oil,vegetables and fish that I always use, natural products with no artificial thickeners or dyes.My clients and all kinds , from all over the world , throughout the year I have more local customers , the summer tourists arrive , people search emotions, and flavors. My restaurant is to discover, is hidden : who is this far is an explorer , a seeker.
Venue name: Apulia
Address: 50 Long Lane
Price: £25 and under

Average User Rating

4.5 / 5

Rating Breakdown

  • 5 star:10
  • 4 star:7
  • 3 star:1
  • 2 star:0
  • 1 star:0
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Alina d

Very nice place, hubby loved the pizza. Daily special was delicious. we"ll return soon.

Hillary G

Good service and very tasty fresh food! Their small size is big on flavor !!! I very much apreciate a great meal in small portions than a ordinary big one! People look at the quality not quantity!!!!


We visited Apulia yesterday for the fist time with my friends and had such a nice experience! Nice atmosphere, good service and very tasty fresh food - we tried pizza with gorgonzola and sun-dried tomatoes -the base is crispy and thin, one of the best pizza I found in London, fresh pasta with intense mushrooms and house red wine is amazing. You have to try mussels from the starters (such a souse!) and artichoke staffed with pumpkin! Fabulous home-made tiramisu! Really authentic Italian restaurant! Reasonably priced. Many compliments to the chef and friendly staff! See u soon!

Francesca Clava

Amazing find! We visited after an acquaintance's recommendation and I was beyond pleased. As a born and bred Italian I am always quite picky about Italian food but this is probably the best Italian restaurant I've ever been to in London! So good we are booking a birthday party there next month! The pizza is thin and crispy and the ingredients so fresh! And good value too, lunch for two for under £30! Can't wait to come back


Apulia ottimo ristorante abbiamo riscoperto il sapore vero della cucina pugliese a Londra Tutto genuino e cucinato a regola d'arte e pizza eccezionale ottima accoglienza e locale molto carino e arredato retrò.Ci torniamo senz'altro qualità e prezzo assolutamente super da provare!!!!

Rebecca R.

Booked this via Top Table last evening. We all could not believe the standard of food here, beautifully cooked and presented and good value for London prices. Their pappardelle, pizza and deserts are always the highlights for me! We loved it.


I ate at Apulia yesterday and found the staff friendly, the atmosphere warm and inviting and the food absurdly delicious.

Sarah H

I don't ever write reviews but I feel obligated since I can't get enough of this place. The absolute best Italian restaurant I have been to in London !Great food, Great staff, Great atmosphere. I just discovered Apulia 2 weeks ago and have already been there 6 times, that should tell you something.I will head back in there and order some pizzas to try out the full spectrum of toppings.Until next time!


realy a good italian restaurant.it's the third time I visited and every time all was perfect and delicious food. The caserecce siciliana with aubergine red pesto and salted ricotta was fantastic;pizza is the best I ever eat in london the tiramisu' was fabulous.The prices are very reasonable.reccomended


Brilliant Italian on Long Lane Street! I dined with friends on a Saturday night. The service was excellent and we were assisted in choosing a wonderful wine. The food was fantastic, shared starters between us, delicious main ravioloni and as desert : rolle ( you must try it !!! ). I am delighted to have discovered Apulia and I can't wait to return! thanks for an amazing meal, Apulia.

Paul R.

This was our third visit in the last 2 weeks and we have enjoyed our dinner on each occasion.I had been struggling to find a decently authentic Italian Restaurant. Great fresh food. Pizza is one of the best I have eaten in London. Try also pastiera napoletana.

Ann & Steven

You will not be disappointed great food, wine, atmosphere; the service is spot on. We shall certainly return another day!


What a fantastic evening!We were warmly welcomed by the very friendly staff .Food was really top class (stuzicoso and bruschetta, zuppa, lentils with zampone and home made tiramisu) Place this restaurant on your 'must do list'!


ottimo ristorante che si mangia benissimo bello accoglientee ottimo come qualità di prezzo!!!!!!!!


Visited the restaurant 2 days in a row, upon arrival we were greeted by friendly, warming waitresses. The food was by far some of the nicest Italian food I've ever had .The freshly made pasta dishes are a real treat.Must return to try pizza too!


Welcoming decor and excellent food.The owner and staff could not be friendlier and make you feel part of the family as soon as you sit down.Food is truly Italian, very good quality and very reasonably priced.Will definitely come again.


I had a very nice dinner yesterdayevening at this restaurant! Great food ( best piZza ever tasted) and nice atmosphere! We ll be back

Nick Lyon

A new restaurant on the site of the old Morgan M.Delicious and imaginative Italian food and wine and extremely reasonably priced.A very attractive setting with staff for whom nothing is too much trouble.A great addditon to the Smithfield food scene.