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Time Out says
Thu Feb 11 2010
The last few years have seen Britain’s supermarket chains expand across London, opening innumerable smaller stores in areas previously served by small local shops of the Costcutter-franchised variety.
As they’ve done so, a few independent-minded souls have attempted to offer a little modest competition to such pre-packaged, striplit predictability, and the latest such enterprise to open in north London is the De Beauvoir Deli.
The shelves and fridges of this handsome room are lined with goodies: chutneys, jams and preserves from Tracklements and the couldn’t-be-more-local De Beauvoir Kitchen; stews, soups and upscale ready meals from Daylesford Organic, Ginger’s Kitchen in Fulham and Cook in Tonbridge; and gin from Hammersmith’s Sipsmith.
A central table contains fresh breads, cakes and other baked savourites (including some eyecatchingly gigantic scotch eggs, delivered from the nearby Scolt Head pub); by the door, you’ll find fresh vegetables and, usually, flowers from Rebel Rebel.
At this end of the shop, you’ll also find chairs and tables, at which eat-in customers tuck into coffees, sandwiches and cakes. And at the other end is a food counter, containing fresh meats and cheeses. It’s not cheap, of course. But then again, praise be, it’s also not Tesco Express.
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