Flat Iron

Restaurants Soho
  • 3 out of 5 stars
  • 4 out of 5 stars
(26 user reviews)
11 Love It
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What a difference a year makes. When we first visited this pop-up-gone-permanent, it hadn't yet found its feet on this site, and failed to impress. But on our most recent Friday night visit, the signature steak (one of two options: there was an off-menu onglet too) had been expertly cooked: beautifully scorched on the outside, and bloodily pink in the middle, service was swift and cheery, the shared-tables atmosphere lively, and even the no-bookings element a non-issue – you’re given a pager, allowing you to retreat to a local pub or nip downstairs for one of the excellent cocktails.

The real disappointment is the cynical pricing. Despite selling itself as a ‘steak for a tenner’ joint, all the extras are, well, extra. So if you have both chips and greens (£2.50 each), plus a sauce (£1), you’re looking at £16 before drinks and service. Genuinely cheap it may not be, but it's certainly cheerful. ​

Venue name: Flat Iron
Contact:
Address: 17 Beak St
London
W1F 9RW
Transport: Piccadilly Circus tube, or Oxford Circus tube
Price: Around £35 for two.
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Average User Rating

4.4 / 5

Rating Breakdown

  • 5 star:15
  • 4 star:8
  • 3 star:1
  • 2 star:0
  • 1 star:1
LiveReviews|26
1 person listening
Kritt N
Tastemaker

Meat-lovers rejoice, this small, little steakhouse is about to go on your “must-eat” places in London. One of only three branches in London, this one of Beake Street is just round the corner from shopping paradise Carnaby Street and Oxford Circus.



It’s a hip, energetic and lively place: the exposed, crumbly brick-layered walls gives Flat Iron a industrial-chic feel whilst vintage music is played from equally vintage vinyl records. It’s a small venue with a basement plus a bar for individual seatings. Despite the intimate feel provided by dimly lit lights, it’s not probably not the most romantic restaurants.



At Flat Irons, they take steaks seriously. Rather than steak knives, you’re handed a meat-cleaver instead. Flat Iron steak actually refers to the cut from the shoulder of the cow. I’m no foodie, but the steak was the  juicy, tender, melt-in-the-mouth kind and comes with a side of salad. It’s recommended that you go medium-rare. Wash it all  down with a selection of red wine or beer of your choosing.



The menu is incredibly simple and naturally the steak is the star of the show. I’m not sure why you would, but if you want to go to something else, Flat Iron do have daily offerings if you fancy something different like a burger. The daily special is ever-changing so check their twitter to see what’s cooking (beside the steak).



Naturally a super popular restaurant, Flat Iron unfortunately does not take any reservation. I am reliably told Friday and Saturday night is not a day to come down if you can’t stand the waiting game (1-3 hour wait). If you simply must go on the busiest time, get your name on the waiting list first before going shopping. They’ll let you know when your table is ready. If you’re lucky bean and work around Oxford Circus, try to get in a lunch time. Unlike the waiting time, service is speedy and you’re savouring the mouth-watering, succulent cuts in no time.


Great vibes, great steak, and great value for money (just over £15 for a class steak? Yes please), this is a must-visit for meat-lover out there or a dinner after work or a night out in town.

Lauren P

I think 3 stars for Flat Iron is pretty mean of Time Out.  Although a major feat to get a table at the restaurant, Flat Iron is very reasonably priced, consistently good, the sides are AMAZING (I  am practically obsessed with the creamed spinach or the roast aubergine). The steak sauces are pretty tasty also and they do a mean burger! Their wine is reasonably priced and would highly recommend the black cherry or the spicy Italian (that's not a subway sandwich). The staff are generally pleasant and helpful, they're very knowledgeable about the meat and the restaurant.


The downsides I would have to say is their pretty pathetic dessert which is a poor excuse for a sundae, their waiting times for tables and lack of reservations is borderline narcissistic, and their cocktails are about 98% ice, which even for central London is a bit of a p*ss take. If you want affordable and tasty steak with friendly staff then this is the place for you, if you want a guaranteed table go elsewhere. 

k-chis

Really good value for money steak but the sides are a bit lack lustre. I still enjoyed it and thought the venue was quite cosy but the sides really were a bit of a let down. 

K M
Staff Writer

We had a 90minute wait for a table but believe me, its well worth the wait! The atmosphere is very hip and trendy and the tables are long benches....the menu is fuss free and amazing! I ordered my flat iron steak medium rare which i dont usually do but the waitress recommended this and im glad i went with her opinion.....along with some healthy greens and some fat dripping chips (not really dripping with fat but the taste is brilliant) I also love the mini cleaver you get to cut up your steak which helps in trying to make it last longer. The taste is insane and along with a drink it came to £15 pp. What i also liked was the waitress wasnt hurrying us up, we took our time and enjoyed the food, definitely would go back to this place and would not be disappointed

Jon D

What is not to like here! Tasty piece of steak at a good price to enjoy in nice surrondings. Excellent chips, lovely mustard and fantastic knivies to get that special novelity factor. Went during a busy lunchtime with a colleague where we were seated straight away, fast service without feeling rushed to eat and get out...

Paul C
Staff Writer

Top drawer...the main thing for me about Flat Iron was the unbelievable value for money that they're giving you here. The quality of steak at just £10 is sublime. Well cooked and nicely seasoned... that's the same for the sides as well. I went for the dripping cooked chips and the creamed spinach, both of which were excellent!


Highly recommend this place and will be going back in the near future!

Lizzie W
Tastemaker

This place has been on my list for ages so New Years Day my dreams came true and we wondered over to this branch for a late lunch. It was Amaaaaazing.

We were lucky to be seated within a few minutes as I've tried to go before and there has been an hour and a half wait.
We both went for one of their bottled beers (£4 each and both good ale) and ordered a steak and their special (steak burger) with chips and creamed spinach.
Food came out in a good amount of time. The steak was cooked perfectly and the burger was delish, nice bun (don't normally like seeded buns but this was great), great sauce, well cooked. Chips were crisp and fluffy - delish - and the creamed spinach was rich and gorgeous.
Amazing value for £10 each main and £3 for each side. 
Service was good - friendly and efficient although she forgot the Mayo (not really needed). The only thing which means it isn't 5* from me is the seating. They have shared benches with fixed stools with no back. A bit uncomfy and cramped as well as a little awkward when only 2 of you next to a group of 4.

Tom
moderatorStaff Writer

Great place for quality steak at almost haf the price of a Hawksmoor or Gaucho - no booking so best to go early or late if you want to avoid a wait time of 45 mins plus. The service is super fast, no doubt in an attempt to turn tables over quickly but we didn't feel rushed. Has a really good buzzy vibe to it and feels super current. Highly recommend.

Amy L
Tastemaker

This place is cool with a capital C. They don't have a massive menu, but what they do offer, they do exceptionally well. Steaks are fabulous, and at £10 each, very reasonably priced. Chips are good and the wine excellent. As long as you get here early (the wait can be a few hours if you arrive at peak time on a weekend), this is a fantastic place to visit. Highly recommended.

jd
Tastemaker

Three Friends, One Dinner, WE HAD: 3x steak, 1x special steak, 1x all the sides plus 1 extra chips, 3x sauces, 2x Malbec, 1x dessert, which all came to the sum of £43 each including service.


Can’t think of anywhere I can get as good a steak and lovely wine for that amount of money.


What lifts them up?  Tasty, tasty steak, good ambience, the Malbec and some sort of dessert that is a caramel mousse and you sprinkle rock salt on it – JUST DO IT.


What lets them down?  Not the best chips, but then I didn’t come for the chips.


What’s the craic with queuing?  We went on a busy Christmas evening, we put our name down at 18.00 and they text us 1.5 hours later saying out table was free, plus there is an app that shows you were you are in the queue.  You may want feeding at a time you can walk straight in, but if you are going for a popular evening at a regular kinda time, it’s worth swinging by early to see what’s cookin’ (don't be put off by the queue, it's likely you can hand your number over in quick time and go round the corner for some whistle wetting.)

Warwick W

 Massive Fan of this place

Great Steak. Good Ambiance with friendly staff. Where else can you get steak and chips with a bottle of wine for under £60?

Florian P

Excellent services and the best meat in London for less than £15, yes it's possible. You cannot book so just go there, put your name on the list and go to have a beer until your receive a textwhen your table is ready!


Only one bad point, you share the table... 6 per table



NWG

The Wagyu and truffle sauce burger is simply the best in town - great value for money with an excellent selection of craft beers

Daniel L
Tastemaker

value for money and succulent steak, done to perfection. duck fat chips are crispy, and side salad is nicely seasoned. and if you are lucky, the burgers are to die for (and huge as well). Dessert involves Paul A Young chocolate and rum. What more could you ask for? 


only gripe is that the queues have started to become longer and longer. Used to be half empty when I first went! 


Definitely one of my top choices when I am in the area. Perfect for a long sit down or even quick bite (service is impeccably fast).

Livvi AT
Tastemaker

A tender, juicy caramelised steak for £10? Now that is something worth waiting for, and wait you will, as Flat Iron in Soho, with its non-booking policy, is rammed most evenings due to the reasonable but incredible steak.


When you are getting a steak so tasty for £10 (a M&S meal deal can amount to this!), you kind of feel as if Flat Iron has already won. But it really offers so much more- beef dripping popcorn on your table to start, an array of delicious sides from aubergine parmigiana, Stilton and walnut salad and creamed spinach and a cool atmosphere with friendly knowledgeable staff make it an all round smash of a restaurant. 


The excellent food makes it special enough for a candle-lit date night while its casual ethos and purse friendly prices make it affordable for a mid- week treat. If you somehow have managed to avoid the hype and have not yet visited, make it top of your list. Flat Iron is a a flat out triumph. 


Ruth J
Tastemaker

Nothing annoys me more than when you can't book a table in a restaurant but this is one for sure that is worth the wait! The waiter also explained to us that if they did take reservations it would be booked out for months and it is easy to say why. One of the best melt in your mouth steaks I have ever eaten and it really is only £10! Although we got a chips and seasoned greens to share and if you want sauce that is an extra £1 too but overall it's not drastically expensive and totally worth it. Loved the atmosphere of the place and our waiter was very friendly. Despite going on a Monday we still had to wait about 45minutes but as we were not in a rush, were more than happy to do so. Located in Soho, lots of bars are on offer to pass the time before your table is ready. Although I can't imagine what the wait is like on the weekends!

Annabel-Zoe
Tastemaker

I ADORE this restaurant and not because it always reminds me of my favourite NYC building, but you can get a beautifully grilled steak (with a house leaf salad) for £10! Flat iron steaks are nicely marbled cuts of meat, making them rich in flavour and tender when cooked rare/ medium rare. They’re served pink in the middle with a very slight char on the outside, simply sliced up on a board – its melt-in-the-mouth good!


There was a special onglet steak also available, so we ordered an onglet and a flat iron to share between two, with dripping cooked chips, creamed spinach and Fred’s sauce on the side. It was all very moreish and we literally only paused to agree that we should order another steak! Before you judge, the portions sizes at Flat Iron are somewhat elegant, 1.5 steaks each was an ideal amount!


Yes, it’s another no reservations restaurant, but they take your details and you’re free to grab drinks elsewhere until your table is ready, which isn’t hard in Soho. I’ve seen that the most recent special is wagyu tri-tip, so I think a trip back is in order!

Rosie T
Staff Writer

Well I don't know why these new (wanna be hipper) places have this silly no reservation rule in practice with the addition of when you arrive you are told that they can add you to a guess list of some sort and to come back in a certain time frame....although there are tables that are empty! I would suggest that this place either get a bar in place so people can wait at the bar for when the table is ready or start allowing reservations or just let people line up outside or something that isn't allowing empty tables all around whilst people are being told there is no space! It's all a bit pretentious really.

Ioanna La
Tastemaker

I really like this place! Minimal decoration, small, pleasant staff (last time I went, the waiter was singing while serving us and I found this really awesome! The spirit is "be yourself"). I am not a big fan of steaks, or at least I didn't know what a good steak tastes like before I taste that one. It literally melts in your mouth! The sides are more than ok, the cocktails are really good, the prices are good value for money. The only disadvantage of Flat Iron is the waiting - but what can you do? Nothing worth having comes easy :P

Paula - ToT
Tastemaker

A friend has been banging on about how great this place is for a while so I was glad I was able to check it out. The steak is amazing and definitely worth £10 - it’s well-cooked and so tender it melts in the mouth.The sides are good but don’t quite have the same wow factor as the steak.I’d also recommend Fred’s sauce, which has a bit of a kick.The one desert is simple but tasty.  Although you can't book and the wait can be long, there is an efficient online app which helps you keep track of where you are in the queue so you can go for a drink elsewhere while you wait.

David W

Great place. Good simple food reasonably priced. Love the décor too. Id recommend both this and the Flat Iron close to Covent Garden

Louise H
Tastemaker

So good! Mouthwatering steak, tasty sides, and a delightful salted caramel mousse as the dessert option when we went. Really friendly service and a fun vibe. My one gripe is that bookings aren't taken- we waited 2 hours for a seat on a Saturday night- luckily there are lots of cocktail bars nearby and they'll text you when the table is ready. 

Joss B
Tastemaker

Cant believe the value of this place. £10 for a steak! A friend once ate 3 of the steaks and I can see why, the whole place just makes you want to eat, one of those with me wasn't planning to eat but he saw the food and couldn't resit. Sure the steaks are not the most flavorful and dont leave you entirely full, but you can't complain about the value and it is good quality. The chips and the bearnaise sauce are really quite good, both good tests of the restaurant in my opinion. The other side dishes are good and should be enough to help fill you up.


The decor is good fun too, all wood and iron with mini meat cleavers for knives and machine like pepper mills all give it the feel of a cross between a butchers prep room and an abattoir. The popcorn they give you while you wait for your food is a nice touch too.


While you can't book and I was number 36 in the cue, i could go for a drink round the corner and keep an eye on my position in the cue via the webpage on my phone. 


I'll certainly be going back, especially before, or as part of a night out, its perfect for it, just as I can see it being great to go with friends after work before heading home.

Vieve W
Tastemaker

I went here not expecting much but I was VERY pleasantly surprised. They are very much what they say on the tin, flat iron steak with a leafy salad and a no. of sides. I opted for the boring but delicious fries and to drink one of their house soft fizzes. I chose medium- well and we waited around 10-15 minutes for our dishes to come. I'm not usually a fan of flat iron as they don't usually offer much, in terms of flabour and texture but this was delicious! The steak came sliced and so was very much, pop in and melt-in-the-mouth, like I said delicious. The chips were well seasoned and we were satisfied. We also tried the dessert special: salted caramel chocolate mousses. I didn't think much of it to be honest, it was squirted right out of a can and add your own salt. Overall, whilst you can't book and seating isn't very spacious, the food is delicious and £10 for steak and salad is very reasonably priced for Central London. The service was lovely and it had a nice & relaxed atmosphere. Definitely recommend!

Jenny K

Yes it's one of those tiny London restaurants in Soho where you can't book, however, the food, ambiance and location are all excellent, plus you get to add your name to the list and go grab a drink in one of Soho's many watering holes whilst you wait. What's so bad about that? The steak is incredible, the melt in your mouth type, medium rare and so tasty, served with a choice of sides and fries. The house red is also excellent and complemented the steak perfectly. The best thing was the price - very reasonable for such good quality steak and wine. Would go again!

bowertron

a restaurant automatically loses a star from me when you cant make a reservation - it really irritates me. However a colleague recommended I try Flat Iron so I took in a steak before heading to the theatre last night. I arrived about 6pm and was told there would be a 20 minute wait however I was welcome to leave the restaurant and explore the surrounding shops while I wait. Sure enough after 10 minutes the web app told me my table was ready and we headed back to be seated. All very acceptable. You only get Steak here and that works for me. Flat Iron always available and then 2 specials. I had an amazing Onglet and my partner went for the house steak. Cooked medium rare and melt in the mouth meat. We also had excellent chips and seasonal Broccoli cooked perfectly. Afterwards we couldnt resist the chocolate caramel mousse - my other half went in for a second helping it was so good. All in all brilliant food, service and ambiance. A safe bet unless your a vegetarian