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With 191 Hard Rock locations around the globe (157 of which are cafés) it’s often the branding above all else that draws punters through its doors. People may visit to dine on pricey American-style food (burgers, nachos, shakes), but it’s more likely they’ll be after the rock ‘n’ roll glamour that the name guarantees. In this case, that includes Eric Clapton’s red Fender guitar, a red coat with a fur cape that once warmed Elvis Presley and Madonna’s expired bankcard from the ’80s. Over the road in the shop are yet more rock relics, alongside t-shirts and other take-home ephemera.