I've seen that queue on Portobello Road on Saturday's but luckily I have been in more quiet times too (best time: around 16:00 when the market is closing). This cute little shop part of the Hummingbird Bakery chain is full of delicious cakes and cupcakes. If you like cake, you are going to love it. Red Velvet is the best according to many, and my favourite too, followed by the salted caramel one! Slurp.
This has got to be making the most money by square foot of any shop in London. Hummingbird Bakery on Portobello Road is the tiniest little cafe with fresh cakes and cupcakes and on Saturday a little table outside so they can serve people as quickly as possible. They are my favourite cupcakes in London and they are beautifully displayed behind the counter, all set off by bright and cheery artwork. You can order cakes to collect or just queue for a slice or a cupcake. You can't go wrong with a Black Bottom cupcake, or a Red Velvet or maybe both. There's nowhere to sit in this branch and it's especially mental on Saturday when the market is on so just get it to go and find somewhere to perch at the side of the road or wander around with it. It is Portobello Road after all darlings.