This Masala Zone in Bayswater - one of ten London restaurants from a reliable group - is a solid example of why this brand remains so popular. Expect a winning combination of affordable, authentic Indian food, good-looking surroundings and cheery service.
That authenticity keeps the menu away from curry house staples - so no chicken tikka masala, say. Instead, expect thalis, an array of birianis and an interesting selection of street food dishes, ranging from samosas and sev puri (whole wheat biscuits filled with spiced mash and three chutneys) to alloo tikki chaat, chana dabalroti and shikampuri kebabs.
Lunch offers and special deals at other times keep prices even more keen.