Restaurants , Contemporary European Fitzrovia
  • 3 out of 5 stars
  • 4 out of 5 stars
(8 user reviews)
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© Jael Marschner
© Jael Marschner
© Jael Marschner
Jael Marschner
© Jael Marschner

110 Great Portland Street, W1W 6PQ Dish: Pea Salad and Goat's Curd

© Jael Marschner
© Jael Marschner

110 Great Portland Street, W1W 6PQ

Pretty as a picture, with a clean design and plenty of natural light from a huge atrium roof, this new restaurant draws you in with its good looks and smiling, welcoming staff. The menu’s on-trend too, with small sharing plates of seasonal and mostly British ingredients.

The simplest dishes were the straightforward assemblies: herring rollmops served with some simple colourful shards of veg, or a sliver of smoked eel with some pickled heritage carrots and beet. Not every dish hit the mark. Lebanese fried chicken wouldn’t win anyone over in the Deep South, and a dull barbecue sauce was no match for a baked cube of pig’s cheek. The lowest points of the meal were the desserts: a raspberry and almond tart was overcooked and dry, and blobs of coconut rice with more blobs of mushy mango was simply unappetising.

Despite uneven dishes, Picture still has much to recommend it. The staff were charming and on the ball, and the wine list offers lots of interesting and unusual wines by the glass, such as a rosé pinot noir from the Loire. A five-minute walk from Oxford Circus, Picture is an appealing place to pop into for a glass of wine and snack. Coffee and drinks are served all afternoon.

Venue name: Picture
Address: 110 Great Portland Street
Opening hours: Lunch served noon-3pm, dinner served 5-11pm Mon-Sat
Transport: Tube: Goodge Street or Oxford Circus tube
Price: Dishes £6-£9
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Average User Rating

4.1 / 5

Rating Breakdown

  • 5 star:5
  • 4 star:1
  • 3 star:1
  • 2 star:0
  • 1 star:1
2 people listening
1 of 1 found helpful

Would pretty much echo the review - good but just falls short of great. The staff are knowledgable and the right amount of friendly, and it's worth adding that the cocktails are excellent too. There's some really nice touches, but a few too many dishes that are just average. You won't grumble about it to your friends, but you won't rave about it either...

1 of 1 found helpful

Very pleasant environment and really friendly staff. Only stayed for drinks, but will definitely return for food.

Jenny G

Would highly recommend Picture - really is picture perfect! The tandoori chicken is a winning dish. Had such a great time and the service is great too.


Super restaurant - very accomplished cooking, lovely atmosphere and great, friendly service. One of the best meals this year - fantastic and highly recommended.


I had dinner at 'Picture' last night, and it was a wonderful experience overall! It's a bit on the pricey side, but you get a really nice eating experience. And Timeout is right, the staff is friendly indeed!


Picture perfect. Fun, friendly and fantastic food. I will definitely be going back!


Picture offers a range of sharing plates, representing modern global cuisines. 6 dishes (ranging £3-£6 each) is plenty for two people and doesn't break the bank. Yo are able to dine in a seated are or at the bar, so it's perfect for meeting work associates, dates, family or friends. The cocktails made by barman Ben are beautiful.

Dan C
0 of 1 found helpful

Everything had one dominant taste- sourness. One dimensional, stingy portions with a pretentious wannabe hipster vibe. Bill was about 70 quid for 2, so not cheap and was so hungry at the end that we literally went for a second dinner. Avoid at all costs. Horrendous. 

Special Offers

4 course set menu: £25

From the a la carte menu. Not to be used in conjunction with other offers.

Offer valid until Jul 31 2016