Restaurants

It is one of the best Italian restaurants in London. Some of the staff is nice and friendly but some of them are not. I think the Princi location is not very good at all .however I enjoy eating there. it’s a excellent place to visit....

I go here ridiculously often. It's not perfect, but for quick, tasty food and atmosphere it is miles ahead of anything else in the area, maybe all of London. That's why it's crowded. I wish they'd open a few more so when I go I'm not always standing!

I'm fascinated by some of these comments. Princi is as Italian as you're going to get in London, if that's too much to bear, and you're rather have something tamer, there's always Cafe Nero, Carluccio, Pizza Express, Strada etc ;)

The way it should be... chaos, Italian style. There appears to be no system to follow, so much confused milling about. I guess this applies to staff every so often, too.
Food is good/great. Simple. Bread is very good.
In the end, our experience with the staff has been mostly positive and lovely, but occasionally you get one that's a bit punch-drunk from the constant deluge. I'm not surprised.

I come back again and again for the salads - you get the freshest ingredients and a HUGE portion for arround £6. As for the comments about the service, yes it's patchy. Some servers are wonderful and love to chat, others have a masters in the art of ignoring you...but I say, if the food's that good....just suck it up!

Great desserts, beautiful surroundings and a novel idea for fast food in Soho. However, within months of opening the staff seem jaded. On my last visit there were no smiles, eye contact or friendly chat, they just spoke amongst themselves in Italian and everything seemed like too much trouble.

No - the holes in the bread are the sign of good old-fashioned slow raised bread, perhaps sourdough. They are something that should be welcomed. They mean real bread.
I've only had terrific helpful service when buiying takeaway bread, pastries etc. The sfogliatelle are life enhancing.

This place has nothing on Ciao Bella which has amazing food, is cheap and the staff are crazy fun. This latest time out review is poor. What about Chilli Cool near Russle Sq or Hot Stuff in Vauxhall??

I been here a handful of times and each time i tell myself not to go back. Hopefully writing this will confirm it in my mind. The bread's bland as hell and the sweet bits i've tried have been a big let down too.
I also have to say the crowd who hang out here look a soulless bunch and the staff are way too dry. That's all.
Must not go back, must not go back....

Christin, sadly your experience is all too common and we have returned several times and the service is classic Italian style: it seems like the staff are in competiton with each other to see who can ignore the next customer the most! I'm just amazed you bothered returning 10 times: they don't deserve us!