Restaurants , Cafés Soho
  • 3 out of 5 stars
  • 4 out of 5 stars
(10 user reviews)
35 Love It
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SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner
SAID (© Jael Marschner)
© Jael Marschner

This new branch of a long-established Rome chocolate shop is now open on Broadwick Street in the heart of Soho. Rather than packaging its wares in the clinical boxing you find in some upmarket chocolate shops, Said displays its chocs in opulent heaps, in jars or – in the case of the hot chocolate – bubbling from little cauldrons behind the glass counter. Customers are welcome to sit in with a cup of hot choc – high quality, thick, and rich on cocoa solids – and admire the interior, which has an entire wall decorated with shiny metal chocolate moulds. A lovely place to take a breather from West End shopping.



Venue name: Said
Address: 41 Broadwick St
Opening hours: 10am-8pm daily
Transport: Tube: Oxford Circus or Piccadilly Circus
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Average User Rating

3.9 / 5

Rating Breakdown

  • 5 star:5
  • 4 star:2
  • 3 star:1
  • 2 star:1
  • 1 star:1
1 person listening

Pretty much in agreement with the comments below, this was the best hot chocolate I've had in London! Staying true to the Italian version of a hot chocolate, SAID's version is thick, creamy and extremely rich. My brother and I opted for the dark chocolate version, as we both prefer dark chocolate to any other type of chocolate, and also opted to share a normal sized one to take away. This was definitely a wise choice, seeing how decadent it was! 

Joe P

The best hot chocolate in the entire world, as well as the prettiest neo-post-industrial decor you can imagine. A brilliant spot.

Mirella D

The triple chocolate hot chocolate was very good! BUT!!! The Italian Lady is extremely rude and a reason to not go back or recommend this place! She needs to learn some hospitality manners asap!!


By far and away the best hot chocolate in town, you cannot reserve so if you're planning to go as a group of more than 2 people be prepared to wait for longer than an hour! It is worth it though - cups and saucers of liquid, molten chocolate, all 3 strains blended perfectly together for drinking or smothering warm, hot brownies.

Reena P

Said is a chocolate lovers dream! You can smell the strong cocoa as you enter the small café/shop. It can be a bit of a tight squeeze if its busy, which it was when we went at around 2pm but the service is great and you won’t be left waiting too long. It is decorated authentically with hanging silver chocolate mould trays and every shelf or spare space is packed full of chocolatey items, such as chocolate bar blocks.

I opted for the speciality milk hot chocolate with a white chocolate spoon. The spoon melted beautifully as I stirred the thick hot chocolate. This hug in a mug was perfectly rich and creamy. There are three types of hot chocolate available (milk, dark and Giandiua).

The hot chocolate goo was divine! So divine that I just had to indulge in something else before I left. I chose to have a white chocolate mini cup filled with melted milk chocolate. This was great as expected!

Lizzie W

The place was buuuuusy on Saturday afternoon however we only wanted to buy some chocolates. They still made us wait outside in the cold before we could go in to buy them.

Once in we were ignored a while and finally got the attention of someone to take us through what the chocolates were as the labels were not visible. 
We went for 4 chocolates which came to £3.20 - this does sound pricey but we had been to several others through the day and this was actually reasonably priced! 
We didn't eat in (although I have had a hot chocolate and chocolate tart from here before and can highly recommend - the cakes are quite pricey though). The dark chocolate truffle didn't really have much cocoa flavour, the peanut wafer chocolate was nice but again wasn't powerful enough, the salted caramel was good - rich and salty, and I can't remember the last one we got soooo can't have been all that good? 
Not a bad chocolate shop but seeing as this is what this place is meant to be all about I wasn't so impressed. I would recommend it more for an eat in cake and drink and head over to Paul A Youngs round the corner for some amazing (but very very expensive) chocolates.

Chloe P

Such a shame waitress so rude when I had my foot up on a wooden fold up chair, just trying to feed my toddler. Of course it's fine to say please don't, but I really felt like I was being asked to leave. Perhaps I was? My friend and I spent £20 on 2 coffees and 2 sandwiches which would have been worth it if she hadn't make me feel like I should crawl back from under my stone.  If mothers and little ones aren't welcome, please put a sign up saying "no pushchairs" -we'll get it. Don't take our money and then be rude. 

jael m
Staff Writer

A little gem of a chocolate shop in the hustle and bustle just off Oxford Street. Great to stop by for a rich and indulgent hot chocolate after a busy day of shopping!


Super delicious chocolate!! I loved the truffles and spread chocolate. Also great to take away and bring to friends for dinner parties!!!