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Sweet Thursday

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Between ‘lousy Wednesday’ and ‘waiting Friday’ is ‘sweet Thursday’, so said John Steinbeck in his book of the same name. Hopefully, this new De Beauvoir pizzeria, sandwiched between a caff and a betting shop, didn’t choose its name as a comment on the neighbours.

With a wine shop at the front and a pizzeria at the back, a lot of thought has gone into the retro-meets-modern design of the place. The diner-style red and yellow tables are topped with tomato tins containing cutlery, and cola bottles full of chilli oil, while staff mill around in ‘pizza’ and ‘wine’ emblazoned T-shirts.

Shaped, topped and baked in the open kitchen at the back of the restaurant, the puffy-crusted and thin-based pizzas range from classic marinara and margherita to the less expected cauliflower, gorgonzola and walnut. With a more generous application of the nuts and cheese, the latter could have been great, while the ratios of the slow-roasted pumpkin, pepper and speck ham version were also out of balance.

The chef here gets top marks for innovation – and not the wrong kind, his combos are well thought out – but a few tweaks would move the food at this attractive pizzeria from merely satisfactory to very appealing.

Venue name: Sweet Thursday
Address: 95 Southgate Rd
N1 3JS
Opening hours: Meals served noon-10pm Mon-Sat; noon-9pm Sun.
Transport: Tube: Haggerston rail
Price: Meal for two with drinks and service: around £50.

Average User Rating

4.6 / 5

Rating Breakdown

  • 5 star:7
  • 4 star:0
  • 3 star:0
  • 2 star:1
  • 1 star:0
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I had lunch here at the weekend, I had a pizza, my girlfreind had a salad. I can't tell you how impressed I was with the food. The pizza had so much flavour and colour, it was delicious. My girlfriend had some kind of salmon salad and said it was 'the best salad I've ever had' - and trust me she eats a lot of leaves. Top marks, well done.


Great interior and friendly service, but very disappointing food. Rocket and pear salad was watery and our pizzas (one regular and one gluten-free) underbaked (in particular the GF one), too chewy and with too much cream and very sparse toppings.

Ally Joyce

What an amazing place! The wine tasting evening is a wonderful opportunity to try new wines & delicious antipasti and to meet new people. Sweet Thursday has a warm and welcoming atmosphere and the Italian staff are perfectly attentive despite a buzzing restaurant of customers. The pizzas are interesting and authentic and we will definitely be returning soon for more!!

Jim Smith

The pizzas are superb, the staff are friendly and the atmosphere is relaxed and very De Beauvoir. Also worth noting that brunches are bloody tasty on a hungover Sunday morning. I am biased though as it's just round the corner from me.


The pizzas are very good. and now I just found out you can get delivery through their partner DineIn.co.uk. I will be going back for sure.


The best pizza I've had since Napoli- loved the porchetta and fennel topping and their super fresh and light tomato sauce is the real deal. Also, it is a lovely relaxed room to hang out in and the staff are really enthusiastic and nice. I know they have won over the locals but they have also won over this west-londonder. I'll be back.


These pizzas are superb. Personally I recommend adding one or two toppings to the margherita, and keeping them quite simple, as the dough and tomato are the best bit. House wine in different sized carafs is also a good idea. Worth travelling to.