Why people bring their children here is beyond me. The food is average at best (a sandwich is not two enormous slices of bread and a measly, sparce filling and it's probably best to properly clean the cartilage off of the chicken before you put it into a sandwich), the service is disgraceful (unless idle, stone-faced people who offer no help or show no interest in their customers at all is what you're into), and the floor and toy area are both filthy.
It definitely caters to its target market though - the rich mummies in our newly gentrified area who are happy to leave their children to their own devices as long as they don't have to interact with them.
Anyway - best to avoid. Try Petitou or Anderson's in Peckham if you want food that tastes as delicious as it is overpriced - and for staff that actually talk to you