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Bea's of Bloomsbury is a fast-expanding café, with new branches on the King's Road in Chelsea and at One New Change in the City. But it's this original in Bloomsbury which is the best, not least because it's the source of all those spectacular gateaux and special occasion cakes - the busy, and sometimes noisy, kitchen and bakery occupies the rear half of the long and narrow space.
Choose your seat in the long corridor facing the counter carefully, as the tables nearest the front bear the brunt of the constant bustle of takeaway customers; further back the room's only slightly cosier.
But people don't come to Bea's for the ambience (the tables are wipe-clean bare, though not always spotless) or for the service (frosty on our most recent visit) - they come here for the cakes.
The 'sweet tea' at £12 comprised a double-decker of plates; the lower deck a too-crumbly scone with clotted cream and strawberry jam, the upper deck a more impressive display of confections. Among them were a moist cupcake the colour of dried blood; a tiny square of peanut and jam brittle; tiny, jewel-bright meringues; a dice-sized brownie, and some wobbly, caramel-coloured marshmallow. All of these were impeccably made with top- quality ingredients.
The Jing tea selection also does the trick. The full afternoon tea, with savoury eats, is only served at weekends at the St Paul's branch.
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What is 'following'?020 7242 8330
Open 8am-7pm Mon-Fri; noon-7pm Sat, Sun. Sweet tea served noon-7 Mon-Fri, Sat; 2-7pm Sun
Main courses £3-£7.50.
Credit cards AmEx, MC, V
Facilities
Tables outdoors ( 2, pavement ), Booking advisable, Available for hireHorrible customer service. I've been there twice and had the same experience with the waitresses - 2 different people, mind you. They acted as if they didn't understand my English just because I am Asian (English is my first language). The first time, I brushed it off because the girl wasn't local and I couldn't understand her well either, but my friend who accompanied me brought it up afterwards. The 2nd time I went alone to grab some cupcakes on the way home from work and the waiting staff were so rude, by any decent standards. When I asked what cake that was at the end of the counter, this girl (who was British) made out as if I had said 'chocolate' when I didn't even mention the word and then, when I thanked her for taking my order after the purchase, she looked away and smirked rather impudently without a smile or a word in return. There is no room for please or thank you here at Bea's apparently.
Now if it weren't for their convenient location from where I live (15-minute walk) and for my cravings at the moment, I honestly wouldn't have bothered. For while their cupcakes/cakes are nice (they're not cheap either), I should think one might rather be better served elsewhere.
Hi Lucy
Sorry to hear about your experience when you visited the shop. Unfortunately it can get very busy at lunchtimes and we do sell out of sandwiches quickly.
However I completely agree that it is not acceptable to sell something that is listed on the menu as something else because of allergies. I will speak to the kitchen about this mix up, and have informed the staff that they need to familiarise themselves with the product before they put it out.
I have also spoken to the staff member who served you. She is sorry that you feel that she was not apologetic enough after the mix up. She felt that giving you the rest of your lunch for free would have helped to make amends, I am sorry that this was not the case.
We hope that you will visit us again in the future for a more enjoyable lunch.
Debra
Manager, St Pauls.
Terible experience at Beas Bloomsbury. I went at lunchtime at 1pm and they had run out of all sandwiches apart from a half mozzarella, pesto and tomato which after sampling discovered was actually made with goats cheese! Appalling to advertise as one and actually made with another ingredient. What if I had been allergic to goats cheese?! I complained and barely got an apology.
Service was frosty as mentioned below and not helpful at all. Once told they had run out of sandwiches, after I had ordered and sat down it became clear that the staff had no idea what they were selling. I haven't experienced such incompetance in a long time especially not in the city. Before this visit I was contemplating taking clients here which I would now never consider.
Someone needs to address the issues in this branch otherwise there could be another empty retail unit in the vicinity.
ordered baileys cupcake but got carrot one instead..only realised it at home.. couldn't be bothered to go back and complain..shame I don't like carrot cake so I can't really comment on the cake BECAUSE I HAD NONE!! jeez..
Agree with comments - great cake just shame service so poor ...
Agree with the frosty service comment. Lovely cakes and tea just a shame the service can't be better. Made to feel as if you are lucky to be there
Having past Beas's many times ,I decided to take my son their yesterday .
St Pauls:
No welcome at all. In fact i would advice they sack all the staff and managers and start again. The tables seemed not be be cleared or cleaned fast enough. To the point i did it myself so we could sit down. Staff noticed and never even mentioned
it. .
Coffee was very good . Cakes no better than what you can buy at most farmers markets etc . That does not mean they where bad etc , Just a bland selection .
Price wise it was ok for the location. But again.... seriously bad customer service .
Would i visit again? Yes , with hope they can invest in better staff as much as the location deserves. Coffee and pastry offer in the morning is very good value
I went with an open mind and willing to spend a decent amount but the cold, rude woman who ignored me while serving people to my left and right and actually rolled her eyes when I asked a question made me realise they couldn't give a fig about customers. The item I left with crumbled into dry, tasteless crumbs.
We went for afternoon tea on 31st August and our first impressions were not good! The interior was very jaded and not altogether clean. There was no table linen and the furniture shabby. The fact that we could see the kitchen staff at work did nothing to improve our first impression.The food and tea were pleasant, but lacked the 'afternoon tea' experience we had expected. wouldn't recommend and certaily won't visit again.
Visited both the branch in St. Paul and the in Bloomsbury a couple weeks ago. Bea's in Bloomsbury was a disappointment. It was dusty, glass surfaces were dirty and it was crowded. In great need of a renovation. We had afternoon tea and it tasted very good but didn't really compensate for the lack of atmosphere.
Bea's St. Paul's on the other hand was clean and fresh. Nice, bright settings. I had a beetroot and chevré pie for lunch and drank hot chocolate. Very good. A bit surprising was that many of the tables were booked, but despite that it was an hour left until the guests would arrive, no one else was allowed to sit there. The staff was not so friendly. A shame really, because the cakes and the food taste great!
visited St. Pauls branch and had high expectations but was underwelmed by the place. The food was average and the placed lacked any real atmosphere.
Visited 10.02.2011 as this was recommended to us and was appalled at the standard of cleanliness. the staff were rude, i did keep checking that they were still open as they seemed keen to be rid of us. Tables, chairs and floor dirty with crumbs etc. coffee and cakes average. Thouroughly over rated,
I went here on Saturday and walked out almost immediately. I am not in the habit of writing bad reviews, but I feel I must let other people know how rude the staff were. I was made to feel most unwelcome and will not be returning!
Enjoyed a wonderful afternoon tea in this very cute shop. Keep going back for cupcakes, so yummy!
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