Yoobi

Restaurants , Japanese Soho
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Temaki. Part of the sushi family, it’s Japanese for ‘hand roll’, and looks a bit like an ice-cream cone. And, just as you’d go to a gelateria for ice cream, you can now go to London’s first dedicated temakeria for hand rolls. Order at the counter, and the sushi is brought to you.

The temakeria concept is borrowed from sunny Brazil (outside of Japan, Brazil has the largest Japanese population in the world). And Brazilian sushi rocks.

However, our hand rolls were a partial success. The first came filled with a Brazilian take on tuna tartare (layering tuna with guacamole, lime and jalapeño) but lacked punch; by contrast, the second was a terrific citrus salmon, spiked with chopped chives and tiny croutons. By the time we got to the third, a veggie option of avocado and asparagus, the nori (seaweed) had become soggy, which rather spoiled the maki.

Nonetheless, Yoobi is new, it’s different, it has cool geometric decor and sweet-natured staff – and its offerings certainly beat a prawn sandwich.

Venue name: Yoobi
Contact:
Address: 38 Lexington St
London
W1F 0LL
Opening hours: Open 9am-9pm Mon-Sat.
Transport: Tube: Piccadilly Circus or Oxford Circus tube
Price: Meal for two with drinks and service: around £30.
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