There's a wealth of choice out there for London's fashionable chaps. Take a trip to these manly outfitters for something a tad finer and less ubiquitous than high street chinos.
Master media-type good looks with ease at this popular manly outfitter with in-house coffee bar. Store owners Eddie Prendergast and Steve Davies are founders of men’s mega-brand Duffer of St George, but don’t hold that against them. Present’s bright white, clinical interior houses labels from streetwear Billionaire Boys Club and Japanese Haversack to Raf by Raf Simons and the odd polka-dotted pair of socks. With Eddie and Steve’s collection of knits and T-shirts already on the rails, the pair plans to roll out collaborations and limited edition pieces.Read more
We can’t stop talking about how good this shop is. It’s a rare pleasure to be able to enthuse about a stylish boutique, with a beautiful shop fit and perfectly edited selection of quality garments, where little in store exceeds the £50 mark. The General Store was the joint project of Topman director Gordon Richardson and B-store supremo Matthew Murphy. Together, they hand-picked the best bits of Topman’s reasonably priced range for their men only concept store, and then threw some of their favourite labels (such as Pendleton and Norsea Industries) in for good measure. We can only imagine how irritating the store, which has all the artfully weathered appearance and precise layout of a far more expensive retailer, has been for its pricey neighbours.Read more
If you're after a Savile Row suit at Soho prices, Cad & The Dandy is the place to go. A bespoke suit starts from as little as £550 here, but there's no corner-cutting. Three grades of tailored suit - machine stitched, half hand-stitched and fully hand-stitched - mean that there's a price bracket to suit every budget, while an astonishing selection of fabrics and linings means your suit can be as basic (or as swish) as you like. The tailors operate from three studios in Savile Row, the City and Canary Wharf.Read more
With its glossy black marble floor, decadent plaster panels embellished with golden skulls and a brass 'spine' clothes rail, the Alexander McQueen menswear flagship is a bold new arrival on super-trad Savile Row. Interior designer David Collins and the brand's creative director Sarah Burton have masterfully realised the McQueen spirit with references to nature, death and art – there's even an art space at the back of the store curated by Sadie Coles. Despite its avant-garde leanings, the old-school tailors of Savile Row, with whom the late McQueen cut his teeth in the early 1990s, have given the store the thumbs-up, which is more than can be said of its unpopular neighbour, Abercrombie & Fitch. The shop homes the entire McQueen menswear collection which includes shoes, accessories, knitwear and tailoring. The classic skull scarves – popular with both men and women – start at £165 for a silk chiffon style, a skull-patterned bow-tie is £95. At the other end of the scale, a suit will cost you £1,395 upwards.Read more
From immaculate man bags to the perfect casual blazer, this American import makes dressing for the weekend an effortless exercise in casual cool.
Jack Spade started out with just one product: the ‘dipped coal’ bag. The tote-style sack was (and still is) hand-dipped in latex, and originally sold through hardware shops. That was back in 1996 – since then, the brand has steadily grown into a small chain of cult US stores and, in the last two years, created a strong line of men’s apparel to join its collection of bags and accessories.
Its only European boutique has just opened in London and succinctly demonstrates why Jack Spade has been such a hit in the States. Immaculate styling is the first thing that strikes you. Every item is arranged just so, with precision-placed products on reclaimed, utilitarian tables. That’s not to say it has the feel of an intimidating designer showroom: it’s actually quite a warm, accessible atmosphere with trendy and smiley staff to boot. The theme – mid-twentieth-century hardware store – runs throughout the fittings and stock. Peg boards (usually used to display hammers and bags of bolts) carry check shirts, two-tone polo T-shirts and casual blazers. Workman’s boots (given a gentlemanly twist) are arranged alongside durable bags for laptops and satchels for the style-conscious urban working man.Read more
Avant-garde, earthy and ever so esoteric, this menswear store does an unbeatable line in dressed down dapper and expensively weathered. Modern-minded gents will find labels such as Yang Li, Margaret Howell and Adam Kimmel providing off-the-peg tailoring for special occasions. We’re particularly enamoured with the threads of Casely-Hayford – sharp, contemporary and oozing creative charm. For further inspiration, see the store's own periodical. Each issue is named after a different man (we've already had Sebastian and Hector) and covers fashion, arts and lifestyle. Newly opened is a downstairs bespoke room, offering made-to-measure shoes by Sebastian Tarek, exquisite suits by Casely Hayford, and luggage by Globe Trotter.Read more
Thom Sweeney is the fantasy conjoined tailor twin made up of Thom Widdett and Luke Sweeney. Both accomplished tailors, they trained with Timothy Everest before launching their own bespoke service from a Mayfair gentleman's shop, in a handsome converted townhouse. For those not quite ready for the financial commitment of a fully bespoke suit, there’s an excellent made-to-measure service, with suits tending to be slim-fitting and British in style. Both men, who incidentally are just as dashing as their needlework, are normally in residence.Read more
Stock for this boutique-like store is selected by streetwear obsessives/owners Kyle and Jo with items weighted towards Japanese independent labels. Knits and T-shirts from Australia’s Rittenhouse are particularly strong, while other hot picks from the well-edited selection include shirts and tops for men from Norse Projects, womenswear from APC Madras, and supremely covetable pieces for both men and women from Peter Jensen and Wood Wood. A cabinet full of reasonably priced watches, sunglasses and jewellery makes this a great place for pressies for hard-to-please hipster boyfriends and girlfriends, while the limited-edition Vans will have trainer nerds frothing at the mouth.Read more
You’ll find outdoor-pursuit-inspired, fashion-friendly collections for both men and women at Woolrich. The US label has a long heritage and packs its shooting shirts, hardy parkas and easy-to-wear knits with charming vintage details. It joins a row of high-end high street menswear shops on Brewer Street, including Jack Spade and Wolsey.
All minimal concrete and reclaimed wood flooring with original tiles from the butcher's shop that previously stood here, this looks like your archetypal cool Soho men's boutique of the Albam variety. But look, it's Gant Rugger, the slimmer, hipper younger brother of preppy classic, Gant. Here you can stock up on pastel Madras shirts, £75, and chinos, £95, (our favourite shade is baby pink), striped Oxford shirts, Breton sweaters and navy knits inspired by 1950s Americana. Oh, and that navy blazer with vintage brass buttons you always wanted.Read more