The Other/Shop's original incarnation was B store – London's quietest fashion success story of the noughties. Originally set up as a shoe retailer, with a shop on Conduit Street, B store quickly outgrew its first home in 2006 and moved to Savile Row and then to this flagship Carnaby outpost. In the summer of 2012, the shop's co-founders Matthew Murphy and Kirk Beattie shut up shop and re-opened with a whole new concept and name. Designed by Pablo Limon and Tom Finch, screenprints of concrete cover changing rooms, triangular neon lights are embedded in the ceiling, and alcoves have been created for the store's always impressive shoe offering. Other is now a major retail player in London. Other sells wearable clothes for men and women, but always with a creative twist. This applies to both its own range (which makes up 70 per cent of the store's stock) and guest labels including Peter Jensen and Christophe Lemaire.
As featured in the 100 best shops in London