A six-week pop- up, which will hold an eclectic jumble of activities from a bunch of brands you wouldn't normally see in a room together. The event has already taken place in New York and LA and now Fashion Meets Music have landed in the marginally less glitzy Stratford, popping across the pond as part of their mission to promote fresh talent. They have brought some U.S brands but will also showcase up-and- coming UK designers and artists. The launch night on 6th September – with the obligatory drinks and nibbles -– will see a catwalk show of all of the brands which are to be featured in the pop-up and a performance by TORA.
Events include an opportunity to customise your denim in the Eco-Lounge, learn to strut at the modelling 101 with models Gordon Flynn and Annalise Dayes, plus free classes on jewellery making and make-up.
Whether this is a melting pot of creativity, or a case of jack of all trades, we shall soon find out.