Fortnum & Mason

Shopping , Home decor St James'
Critics' choice
  • 4 out of 5 stars
(11 user reviews)
10 Love It
Save it

The results of F&M’s £24 million, two-year revamp (revealed in 2007 – 300 years after its opening in 1707) are stunning: the store retains all that was marvellous about its Georgian past while changing just enough to position itself as a 21st-century shopping experience.

A sweeping spiral staircase soars through the four-storey building, while light floods down from a central glass dome. The iconic F&M eau de nil blue and gold colour scheme with flashes of rose pink abounds on both the store design and the packaging of the fabulous ground-floor treats, including chocolates, biscuits, teas and preserves.

The first floor is for homewares: china- and glassware as well as finishing touches such as silver scoops for stilton, F&M coloured linen and cashmere hot water bottles; there are regular cooking sessions too.

The second floor is home to beauty rooms, fashion accessories, jewellery and a perfumery, while the third floor has menswear, luggage and writing accessories, along with an excellent wrapping service.

The five restaurants, all redesigned by David Collins (of Wolseley fame), are equally impressive, with the ice cream parlour a welcome addition. A new food hall in the basement has a huge range of fresh and dried produce, as well as top-notch wines from all over the world, meaning that Fortnum & Mason is no longer just a place for a picnic hamper, biscuits or an eye-catching jar of pickles.

Look out too for craft exhibitions, literary lunches as well as gallery collaborations. Fortnum & Mason is fabulously redolent of a time when luxury meant the highest degree of comfort rather than ostentation and remains a treat for all who venture through its oak doors.

Venue name: Fortnum & Mason
Address: 181 Piccadilly
Opening hours: Open 10am-9pm Mon-Sat; 11.30-6pm Sun
Transport: Tube: Green Park/Piccadilly Circus
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Average User Rating

4 / 5

Rating Breakdown

  • 5 star:6
  • 4 star:2
  • 3 star:0
  • 2 star:0
  • 1 star:2
2 people listening
Ros A

Fortnum and Mason is a London institution. You can't visit London (if you're a tourist) without popping in to browse the food section (which is completely delicious and full of wonders) and browsing through this lovely looking store which retains many original features from the building's heyday. I also recommend the Jubilee Tea Rooms for afternoon tea although you must book in advance. The teas are delicious, the food is less fussy than some of the other hotels but equally delicious and you'll usually listen to a lovely pianist while you're there. Great birthday treat or gift to take a loved one to. 

Joss B

It may not be the cheapest place in the world, but it has its reputation for quality for a reason. Forget the ground floor as its really for tourists, head to the upper floors and the food hall for the real F&M, they are a joy to walk around even if you cant afford anything there. Do keep an eye out as they do have a number of things that are very affordable and always worth having - food stuffs, good wine and colourful mens shoelaces.


My boyfriend and I ate at The Fountain room in Fortnum & Mason, Piccadilly Circus and would recommend to all other couples. The room was filled with natural daylight (which is actually quite rare!), the food, wine and cocktails were spectacular and the service was fantastic. I wish I had caught our waiters name as he was just so helpful, attentive and had a great sense of humour! We were not rushed nor did we feel pressurised to leave at a certain time which added to the overall experience. It was a special lunch and we certainly did feel special by the time we had left.


Chesca R

You can always rely on F&M for class and old school London glamour. I can't pretend that I do my weekly shop here but I love to pop in to have a snoop and see how the other half live. If I have to wait for a friend I pop in here and loose myself in food i've never heard of and tea bags suitable for royalty. I can not recommend the ice cream parlour highly enough, it is my go to when consoling friends after breakups, work dramas etc. They have a super super selection of ice cream flavours and you can create your own ice cream sundaes which is enough to make the sugar devil happy. I am a big fan of their homemade mint chocolate marshmallows. 

H Turner

Amazing store with amazing produce! Upstairs the biscuits, cakes, chocolates and teas are the best you'll find in London, downstairs the meats cheeses chutneys and wines are the best of showing of british and world food you'll find all in one place. With great customer service and a wonderfully traditional setting!


I wonder why certain people insist on shoving their opinions down other people's throats (tee hee). It's so boring. Murdering an animal for the purpose of producing food for humans is cruel. Foie gras is cruel, but it's just one of many ways of inflicting cruelty on animals in our name. The point to remember is that the overwhelming majority of people LOVE to eat the dead flesh of animals, and they're never going to stop. So why don't you go and eat your lentil soup somewhere else and stop trying to inflict your facist opinions on everyone else. It's still (just) a free country.


I love foie gras and F&M sells an outstanding one. Their teas, Welsh honey and biscuits are superb too.

Kate Rushton

Fortnum and Mason is my naughty treat. It is just like the posh food shops my Grandma used to talk about. There is nothing nicer than a chocolate from their counter and feeling like a kid again.

Miss b

Fortnum and mason promote the systematic abuse of animals. They market and sell foie gras, which is completely illegal to produce in the UK on the grounds of animal cruelty. Go to Harvey Nichols or Selfridges instead.


I can't spend my money free of conscience in an establishment which chooses to continue to profit from the abuse of animals. Abuse so horrific the process is outlawed in many countries, including the UK. The state of California also prohibiting the production and sale of foie gras in 1 July 2012.