January sales in London

Fancy bagging a bargain? Discover our guide to the January reductions


From Liberty and Harrods to Mulberry and Kurt Geiger – the bargains are about to arrive. Slalom your way through London's annual discount avalanche with our guide to the sales – including department stores, high street shops and independent, boutique stores.

Liberty Boxing Day Sale

The Liberty boxing day sale starts, unsurprisingly, at midday on Boxing Day, but savvy shoppers can log online at midnight on Christmas Eve to snap up early bird discounts of up to 50 percent. 

Best buy A vibrant Roksanda Ilinic dress reduced from £1,085 to £651 or a red, bodycon Roland Mouret dress reduced from £895 to £537.

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Liberty Until Saturday January 31 2015

Harrods

This year, Harrods’ famous Winter Sale kicks off on Boxing Day and the department store is marking the occasion in true Harrods' style. A red carpet will be rolled out on Hans Crescent where, from 8.30am, customers can enjoy complimentary hot chocolate, mince pies and pastries or, if you're starting the detox early, a healthy green drink that will be launched in the Food Halls later that morning. A live string quartet and dancers will add to the atmosphere, and blankets will be provided for those outside awaiting the doors to open at 10am.

Best buy: Missoni dress reduced from £999 to £499 or Paige jeans reduced from £260 to £129.

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Hyde Park

Harvey Nichols Sale

Fans of designer labels should keep an eye on the Harvey Nichols sale, kicking off both instore and online on Boxing Day, with up to 50 percent slashed off fashion and accessories.

Best buy Altuzarra at Harvey Nichols navy striped wool blend skirt reduced from £550 to £275.

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Harvey Nichols Until Fri Jan 30

John Lewis Sale

Family favourite John Lewis will offer up discounts online on Christmas Eve and in store from Saturday December 27.

Best buy A John Lewis anglepoise duo table lamp in red, reduced to £65. 

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John Lewis Until Saturday January 31 2015

Selfridges Sale

Bargain hunters will need to fire up their laptops up at 7am on Boxing Day to catch the start of the Selfridges sale, offering some impressive discounts ranging from 50 percent off ready to wear fashion to 30 percent off accessories. Alternatively, tougher shoppers can head over to their Oxford Street store to snap up bargains from 9am onwards. 

Best buy Stella McCartney forest print dress reduced from £595 to £298.

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Selfridges Until Saturday January 31 2015

Fortnum & Mason Sale

Royal warrant holder Fortnum & Mason will be launching its sale online from 5.30pm on Christmas Eve and in store from 10am on the December 27.

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Fortnum & Mason Until Saturday January 31 2015

Browns Sale

A one-stop shop for every fashion lover in the know, Browns will be kicking off its Boxing Day reductions online on Christmas Eve and in store on December 27, with up to 50 percent slashed off a whole host of designer gear. 

Best buy Valentino polka dot dress, reduced from £3,915 to £1,957 or 3.1 Phillip Lim pashli metallic leather backpack down from £710 to £426.

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Browns Until Saturday January 31 2015

The Goodhood Store Sale

Goodhood offers a selection of cutting-edge brands sourced from around the world via its website and flagship store in the heart of Shoreditch. Snap up some bargains at its sale, launching online on Boxing Day and in store on December 27, with up to 40 percent off womenswear, menswear, home, lifestyle and kids products.

Best buy Von Sono Jumper reduced from £900 to £596. 

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The Goodhood Store Until Monday February 2 2015

Start London Sale

Stuffed full of designer labels, Start London are offering discounts of up to 50% off their range of high-end clothing from brands such as Alexander Wang, Carven, Acne and AMI. As an added bonus, input the code TIMEOUT10 when purchasing online before December 31st and you can bag an extra 10% off (also redeemable instore- simply quote the code at the checkout.) If you’re looking to pad out your wardrobe with some investment pieces, now is the time!

Best buy: 

Sophia Webster fluffy heels down from £510 to £299.50.

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Start London Until Saturday January 31 2015

Wolf & Badger Sale

Wolf & Badger, champions of emerging design talent, will be offering discounts ranging from 20 to 50% from now until the 31st of January. Expect reductions on everything from ready to wear fashion and homeware to jewellery and accessories. 

Best buy:

Sun lace jumper reduced from £230 to £161 or Emily Carter scarves reduced by 40%.

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Wolf & Badger Until Saturday January 31 2015

Dover Street Market Sale

Well known for its selection of achingly cool brands, Dover Street Market will be offering discounts of up to 40 pecent on selected lines from 11am on December 27. With brands like Comme des Garcons and Cristopher Kane represented in store, this is the perfect chance to scoop up some high-end bargains. 

Best buy Gosha Rubchinskiy mohair jumper down from £275 to £165 or Common Projects achilles low in nubuck reduced from £260 to £156.

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Dover Street Market Until Saturday January 31 2015

OTHER/Shop Sale

Offering up wearable fashion with a creative twist, OTHER/Shop stocks both its own range of contemporary styles, as well as guest labels such as Peter Jensen and Christophe Lemaire. Its sale has already started, offering discounts starting at 40 percent across clothing and accessories.

Best buy An Enfold Melton tailored coat reduced from £615 to £369.

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OTHER/Shop Until Saturday January 31 2015

ME+EM Sale

Masters of understated chic and championed by Kate Middleton, ME+EM will be slashing prices from today, offering up to 70 percent off clothing and accessories. 

Best buy Mongolian Lamb snood reduced from £148 to £74.

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ME+EM Until Saturday January 31 2015

Present Sale

Substitute the Christmas Day lull with some retail therapy by logging on to Present’s website and browsing its discounted selection of trendy clothing and footwear brands, reduced by up to 60 percent. Alternatively, head into the store from December 27 to shop discounts directly. 

Best buy A Stone Island performance trench coat with detachable thermal liner, reduced from £725 to £495.

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Present Until Saturday January 31 2015

SCP Sale

A London favourite for over 25 years, SCP will be discounting its selection of contemporary homeware online from 9.30am on Boxing Day, and in store from 9.30am on December 30. Up to 20 percent will be slashed off SCP upholstery furniture and rug orders, as well as 10 percent off lighting, but the real bargains are ex-display items and discontinued lines which will be subject to up to 50 percent reductions.

Best buy A Balzac armchair and ottoman by Matthew Hilton for SCP reduced from £3,590 to £1,795.

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SCP Until Sunday February 1 2015

Twentytwentyone Sale

Islington favourite Twentytwentyone will be launching its sale online on Boxing Day and in store on January 3, offering 15 percent reductions on orders across all the furniture and lighting ranges, as well as up to 75 percent off ex-display furniture and more instore. 

Best buy An Eames and Saarinen organic chair reduced from £1,311 to £655 or a Hee Welling About a Chair down from £314 to £235.50.

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Twentytwentyone Until Saturday January 31 2015

The Conran Shop Sale

Chic homeware lovers will be thrilled by The Conran Shop’s Boxing Day offering – featuring up to 50 percent off selected upholstery and further discounts across accessories, lighting and furniture. Time to get nesting!

Best buy A British-made marlon velvet armchair available in several colours and reduced from £1,300 to  £650 or a cross floor lamp down from £200 to £100.

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The Conran Shop Until Saturday January 31 2015

Pentreath & Hall Sale

Founded by old friends Ben and Bridie five years ago, Pentreath & Hall is a cornucopia of tasteful homeware and accessories with a unique touch. Its sale will kick off on December 29 with discounts of up to 30 percent on selected items, including enamelware, glassware and linens.

Best buy Enamelware containers down from £22.50 to £13.50.​

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Pentreath & Hall Until Saturday January 31 2015

Pitfield London Sale

Crammed full of unique homeware, Pitfield London offers a range of vintage finds, designer wallpapers, reworked furniture and more. Head over to its north London shop from January 1 for 30 percent off everything.

Best buy A parrot cushion designed by Natalie Gibson (founder of the textiles and fashion course at Central St Martins) reduced from £95 to £60 or a vintage radio down from £300 to £200.

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Pitfield London Until Saturday January 31 2015

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