January sales in London

Fancy bagging a bargain? Discover Time Out’s guide to the January reductions



Add +

From Liberty and Harrods to Mulberry and Kurt Geiger – the bargains are about to arrive. Slalom your way through London's annual discount avalanche with our guide to the sales – including department stores, high street shops and independent retailers. We'll keep you updated with all the latest sale announcements here.

Kurt Geiger

Dates: The Kurt Geiger sale starts mid-December online and instore.

Details: Expect discounts of up to 50 percent.

  1. 1 James St, WC2E 8BG
  2. Covent Garden tube
More info


Dates: Boden will be starting its sale a little earlier than most, launching on December 14 at 5pm and running until the Spring collection launches on January 6.

Details: Discounts will run at up to 50 percent off.

Star buy: We’re holding out for the Boden Chevron Yoke Jumper, reduced from £63.20 to £39.50.

  1. 16-18 Hanger Green, W5 3EL
  2. Park Royal tube

Agent Provocateur

Dates: Sale starts online on Christmas Eve and in stores on Boxing Day.

Details: Discounts of up to 50 percent.

Star buy: Look out for the Skye range where bras will be reduced from £85 to £42.50 and knickers from £65 to £32.50.

  1. 6 Broadwick St , W1F 8HL
  2. Oxford Circus tube
More info


Dates: Brora’s sale will be kicking off instore on January 2 and online on January 3.

Details: Reductions will run at about 25 percent off.

Star buy: Look out for discounts on the brand’s Heritage collection, which was launched in October to celebrate its 20th year.

  1. 344 King’s Rd, SW3 5UK
  2. Sloane Square tube
More info

Pepe Jeans

Dates: Starts December 19 and will run until mid-January.

Details: Shoppers can enjoy discounts of between 30 and 60 percent in their Carnaby Street store and online.

Star buy: A camouflage jacket featured in their AW13 ad campaign, original price £115.

  1. 26/27 Carnaby Street London W1 7DF
  2. Oxford Circus tube

Motel Rocks

Dates: Motel is hosting its AW sample sale from 10am–7pm on January 2 and 3.

Details: Stock will be subject to discounts of up to 90 percent off. The first five customers through the door each day will receive a Motel goodie bag with a £10 voucher, and customers who quote ‘Time Out’ at the till will receive a further 10 percent off sample sale prices.

Star buy: Look out for items such as an Annie Skirt in Blue Mandala, originally £28 but reduced to just £10.

  1. 71-73 Great Portland Street, W1W 7LP
  2. Oxford Circus tube


Dates: Starts December 18.

Details: Discounts of up to 50 percent.

Star buy: Look out for the pasta machine reduced from £65 to just £32.50.

  1. 196-199 Tottenham Court Road, W1T 7PJ
  2. Goodge St tube
More info

Urban Outfitters

Dates: Starts on Christmas Eve online and instore.

Details: The reductions will start with up to 50 percent off and increase as the sale continues.

Star buy: We can’t wait to get our hands on a leopard print Antipodium coat reduced from £299 to £150.

  1. 200 Oxford Street, W1D 1NU
More info


Dates: Pop-up mall Boxpark will be kicking their sale off on December 27, and it'll run until the end of January.

Details: Reductions of up to 70 percent will be on offer from brands including Farah Vintage, OnePiece, Pendleton, BeautyMART and Bitching & Junkfood.

Star buy: A Playful Promises bra reduced from £30 to £15.

  1. Bethnal Green Road, E1 6GY
  2. Shoreditch High Street Overground
More info

Warren Evans

Dates: Running January 2-31.

Details: The sale will be taking place both online and instore, offering up to 60 percent off.

Star buy: A Milan bed and mattress reduced from £1,245 to £648.

  1. 3a Prowse Place, NW1 9PH
  2. Camden Road Overground
More info

More sales and events in London

Don't miss...

  • Petalon

    Critics choice

    Blooms on a bicycle cost £20 from this mobile florist

Fashion exhibitions

See our pick of this week's events More great events this week

Users say