January sales in London

Fancy bagging a bargain? Discover Time Out’s guide to the January reductions



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From Liberty and Harrods to Mulberry and Kurt Geiger – the bargains are about to arrive. Slalom your way through London's annual discount avalanche with our guide to the sales – including department stores, high street shops and independent retailers. We'll keep you updated with all the latest sale announcements here.

Couverture & The Garbstore

Dates: Independent boutique Couverture will start its sale on Christmas Day online and instore on January 2.

Details: Up to 40 percent off.

Star buy: A Dio hand-knitted bobble hat by Nanushka, down from £59 to £35.

  1. 188 Kensington Park Road, W11 2ES
  2. Ladbroke Grove tube
More info

Me and Em

Dates: Me and Em will be kicking its sale off online and instore on December 10, continuing until the end of January.

Details: Up to 40 percent off will be offered online and instore in their branches on Connaught Street and Chiswick High Road.

Star buy: A swing boucle jacket reduced from £248 to £186.

  1. 21 Connaught Street, W2 2AY
  2. Marble Arch tube
More info

Gerard Darel

Dates: Clothing and accessories brand Gerard Darel is running its sale between the December 11 and January 20 online and instore.

Details: Shoppers can enjoy discounts of up to 30 percent off.

Star buy: Look out for the brand’s Gold Lavalliere Blouse reduced from £160 to £112.

  1. 21 Marylebone High Street, W1U 4PE
  2. Baker St tube
More info

Pretty Ballerinas

Dates: Footwear brand Pretty Ballerinas and Pretty Loafers will be kicking its sale off on December 15, continuing to the end of Feb.

Details: 30 percent will be sliced off selected lines, both online and instore.

Star buy: Fluro Yellow Camo Flats reduced from £129 to £90.

  1. 7 Slingsby Place, (St Martin's
    Courtyard), WC2H 9AB
  2. Covent Garden tube
More info

Ursula Mascaro

Dates: Footwear brand Ursula Mascaro will be running its sale between December 15 and the end of February.

Details: 30 percent will be taken off selected lines, both online and instore.

Star buy: Baguette clutch reduced from £96 to £67.

  1. 13a Marylebone High Street W1U 4NS
  2. Regent's Park tube


Dates: Independent fashion and accessories label YMC will host its sale from January 2 to the end of the month.

Details: The label will offer up to 40 percent off online and instore.

Star buy: A soft check coat in grey reduced from £395 to £240.

  1. 11 Poland Street, W1F 8QA
  2. Oxford Circus tube
More info

Katya Katya Shehurina

Dates: Bridal and eveningwear brand Katya Katva Shehurina will be holding its sale between November 29 and January 17.

Details: Reductions of up to 50 percent off will run both online and at the brand’s boutique.

Star buy: A ‘Kyla’ dress reduced from £650 to £325.

  1. 2.10 Kingly Court, 49
    Carnaby Street, W1B 5PW
  2. Oxford St tube

Tiger of Sweden

Dates: Starts on Boxing Day.

Details: Discounts will start at 30 percent, extending with further reductions into January. Available instore.

Star buy: A men’s grey blazer will be reduced by 30 percent to £230.

  1. 210 Piccadilly (unit P04) W1J 9HL
  2. Piccadilly Circus tube

Tatty Devine

Dates: Tatty Devine will be hosting a sale of its jewellery from Christmas Eve.

Details: The sale will kick off with 50 percent off their AW13 collection, with new lines added throughout January, ending on the 31st. Discounts will be available both in their Brick Lane and Monmouth Street stores, as well as online.

Star buy: A cloud necklace reduced from £150 to £75.

  1. 44 Monmouth Street, WC2H 9EP
  2. Covent Garden tube
More info


Dates: Furniture and homeware store SCP will host its sale online and instore at 9:30am on January 2.

Details: Up to 60 percent will be taken off the price of ex-display items and discontinued lines, 20 percent off new SCP upholstery, furniture and rug orders, 15 percent off all other orders and 10 percent off all lighting and other rugs.

Star buy: Keep your eyes peeled for an ex-display Balzac armchair in Utah Russet by Matthew Hilton reduced from £2,641 to £1,320.50.

  1. 135-139 Curtain Road, EC2A 3BX
  2. Old St tube/rail or Shoreditch High Street rail
More info

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