John Bell & Croyden

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Lawrence Coleman

After two centuries of dishing out cures to Londoners’ maladies, age started to wither this venerable pharmacy: cue a multimillion-pound revamp that balances an imposing heritage with a new range of products. Intriguing bits of antique paraphernalia are dotted among of-the-moment wellness fads – JB&C houses a royal prescription book, so you can gawp at Queen Victoria’s beauty secrets (cold cream and Coraline toothpaste, FYI). The store is also home to a globetrotting selection of fancy brands, from French cult favourites including Embryolisse and La Roche Posay to under-the-radar Antipodean suncare. You might come in looking for blister plasters, but you’ll leave with a bathroom-cabinet’s worth of loot.

As featured in the 100 best shops in London

Venue name: John Bell & Croyden
Address: 50-54 Wigmore St
Opening hours: Open Mon-Fri 8.30am-7.00pm; Sat 9.30am-6pm; Sun 11am-5pm
Transport: Tube: Bond St
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Average User Rating

3 / 5

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1 person listening

What a lovely store with this great atmosphere. Very good service and a lot of interesting products. I was also really impressed by this wide range of new cosmetic brands they offer. One of the best pharmacies/healthcare stores I have ever been to.