London Designer Outlet

Shopping , Womenswear Wembley Park
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London Designer Outlet

People of Wembley – you drive a hard bargain. When developer Quintain bought the 350,000 sq ft plot of land next to the national stadium, it surveyed local residents to find out what they wanted from a new retail development – with little in the way of independent shops or thriving cafés in the area, it was difficult to find a precedent. What came back was a definitive rejection of the ‘Bicester Village’ model – premium fashion and designer labels at discounted prices. Residents wanted brands that were already cheap, and they wanted them discounted too. 

So what has been billed, rather misleadingly, as a London Designer Outlet really isn’t – it is an outlet, but for brands like Nike and Adidas, Gap (pictured, right), Clarks shoes and Marks & Spencer. The poshest brand is probably streetwear and denim label Superdry, making the offering more like Portsmouth’s popular Gunwharf Quays, with a similar mix of ‘family’ restaurant chains and household-name brands. 

So just how cheap is cheap? To qualify for a spot in the centre, brands had to promise a 40 to 70 percent discount on recommended retail prices on everything in store. When you consider that a pair of H&M jeans already cost less than £20, it becomes cheaper to shop at its outlet than at Primark – arguably the universal benchmark of how low a price can actually go, which will delight locals as well as those who are likely to travel here on the promise of a bargain. 

The centre benefits from the infrastructure surrounding the stadium and arena, meaning excellent transport links and thousands of empty parking spaces when it’s not a match day. But when it is? The stadium has a 90,000 capacity, which might make the centre – effectively a thoroughfare from Wembley rail station to the venue’s entrance – less a casual browsing site and more a stampede. Ever opportunistic, the developer has placed its run of sports suppliers on that route – which makes perfect sense. But if you want a parking space or a seat on the Tube, our recommendation is to avoid a visit when the Three Lions are in town.

Venue name: London Designer Outlet
Contact:
Address: Empire Way
London
HA9 0FD
Transport: Tube: Wembley Central; Rail: Wembley Stadium
Price: Open 9am-8pm Mon-Sat; 11am-5pm Sun; 9am-6pm Bank Holiday
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Average User Rating

5 / 5

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Daniel L
Tastemaker

Tell me a better place to shop in London and I will tell you why LDO can match it. This place is excellent for sporting equipment with the likes of Nike, New Balance, Adidas, Asics etc. This is the go to place to build up your onitsuka collection as well! And if you are ever tired from shopping, you can pop into one of the many restaurants available. This is also great for kids as there are play areas for them and the dads can also go watch a film in the cinema while the moms go shopping.