If you’re new to the pregnancy game and the idea of maternity wear freaks you out; Topshop is the place for you. Its bump friendly collection is virtually indistinguishable from its usual trend-lead offerings. Think oversized shirts, growable ripped skinny jeans and a metallic silver top that was made for mocktail hour. The concession can be found in eight of Topshop's London stores.
The idea of maternity clothes can leave you reeling with horror, and giving up wine and coffee is tough enough without having to compromise your sense of style. But regardless of what you may have heard, it’s not all shapeless smocks and jersey wrap-dresses out there. We’ve rounded up the best maternity shops London has to offer, and it’s a brave new world for woman and bump.