Nudie Jeans present: Repair, Reuse, Reduce campaign

There's nothing worse than jeans shopping, which is why we're loving the sound of this Nudie Jeans Co and Selfridges hook up. Just take in your old Nudie Jeans and 'denim specialist' Matthias will alter and repair them for free. Customers can also trade-in their old Nudies to be recycled or re-sold – and in exchange, you'll receive 20 per cent off a brand new pair of Nudie Jeans. It certainly makes being green a little more fun.