Catering for Stoke Newington's fashion-savvy mini folk, Olive Loves Alfie stocks an inspiring mix of covetable kids labels for ages 0-14. Owner Aslyn Gibson has an instinct for what parents want to buy – and more importantly – what kids actually want to wear. Current hits include Dr Martens, Mini Rodini and girls' party dress favourite, I Love Gorgeous. Olive Loves Alfie is also one of the few places to stock the highly sorted-after Salt Water leather sandals (which can be worn in the sea) for little girls, with prices starting at £35.
Olive Loves Alfie is number 66 in our list of the 100 best shops in London.