& Other Stories

  • Shopping
  • Womenswear
2 Love It

While the name of H&M’s sister label, & Other Stories, may not exactly roll off the tongue, the clothes and location are bang on the money. The capacious store – which opened in 2013 and is spread over two floors on the former site of Mamas & Papas – is handily located on our regular cut-through from Topshop to Liberty. What started as a beauty concept in 2010, quickly evolved into a fully fledged fashion brand offering accessories, lipsticks, lingerie and frocks that match. Genius. Like COS, & Other Stories is owned by H&M but designed and produced independently, aimed at a more fashion savvy shopper. Over 35 designers based in Paris and Stockholm, including many from style brands such as Acne and Sonia Rykiel, have worked on & Other Stories’ soft, clean and tailored looks. We especially love the leather shoes, which include chic flat leather sandals for just £39. Effort has been made to keep prices as affordable as possible – a pleated midi skirt will set you back £55; the perfect knitted top is around the £35 mark and tea-infused hand creams are just a fiver.

Venue name: & Other Stories
Address: 256-258 Regent St
Opening hours: 10am-9pm Mon-Fri; 10am-8pm Sat; noon-6pm Sun
Transport: Tube: Oxford Circus
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Average User Rating

5 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:0
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1 person listening

A place that is balsam for your eyes and soul, not so much for the wallet! Oopsie.

Ruth Green

I went in there today and spotted several items that I loved. Thinking that they might be out of my price league I didn't get too excited and then put on my glasses and realised how reasonable everything was. I could have bought all my Christmas presents in one fell swoop too, something for all female friends and daughters. I particularly loved the black dress with silk chinese style top, a perfect party frock. I'm going back to buy the lingerie for presents.