& Other Stories

Shopping , Womenswear Soho
  • 4 out of 5 stars
  • 5 out of 5 stars
(3 user reviews)
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While the name of H&M’s sister label, & Other Stories, may not exactly roll off the tongue, the clothes and location are bang on the money. The capacious store – which opened in 2013 and is spread over two floors on the former site of Mamas & Papas – is handily located on our regular cut-through from Topshop to Liberty. What started as a beauty concept in 2010, quickly evolved into a fully fledged fashion brand offering accessories, lipsticks, lingerie and frocks that match. Genius. Like COS, & Other Stories is owned by H&M but designed and produced independently, aimed at a more fashion savvy shopper. Over 35 designers based in Paris and Stockholm, including many from style brands such as Acne and Sonia Rykiel, have worked on & Other Stories’ soft, clean and tailored looks. We especially love the leather shoes, which include chic flat leather sandals for just £39. Effort has been made to keep prices as affordable as possible – a pleated midi skirt will set you back £55; the perfect knitted top is around the £35 mark and tea-infused hand creams are just a fiver.

 
Venue name: & Other Stories
Contact:
Address: 256-258 Regent St
London
W1B 3AF
Opening hours: 10am-9pm Mon-Fri; 10am-8pm Sat; noon-6pm Sun
Transport: Tube: Oxford Circus
Do you own this business?

Average User Rating

5 / 5

Rating Breakdown

  • 5 star:3
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
LiveReviews|3
2 people listening
Rellie Loves
Tastemaker

Have you ever walked into a fashion store and said “I want everything!”? Well, you will after a visit here. Part of the HM Group which includes brand names Cos and Monki, I first discovered &Other Stories in Berlin and was impressed with the Scandi aesthetic and beautifully cut clothes. The Regent Street branch follows suit with stylish dresses and shirts, leather accessories and dainty jewellery to have the fashion conscious swooning over. I think many of the cuts are quite classic and flattering for a female of any shape or size – more A-line skirts, culottes, long-line jackets and floaty shirt-dresses than bodycons and skinny jeans. Love shoes? You’ll appreciate the quality of their footwear, from leather sandals to limited edition trainers. In terms of price, expect to pay a little more but they are timeless pieces so see it as an investment.

Sarah R
tastemaker

A place that is balsam for your eyes and soul, not so much for the wallet! Oopsie.

Ruth Green

I went in there today and spotted several items that I loved. Thinking that they might be out of my price league I didn't get too excited and then put on my glasses and realised how reasonable everything was. I could have bought all my Christmas presents in one fell swoop too, something for all female friends and daughters. I particularly loved the black dress with silk chinese style top, a perfect party frock. I'm going back to buy the lingerie for presents.