Here new and established designers are showcased minutes away from the rowdy markets of Portobello Road. Loved by John Galliano and Jerry Hall, Zarvis London is a mix of witch’s parlour and homeopathic pampering shop. Using only natural ingredients, Zarvis offers pure and simple products that are especially suitable for sensitive skins.
Check out Preen, which features collections from Thornton and Bregazzi, and boasts Kate Moss, Chloë Sevigny and Samantha Morton among its followers. Step into Baby Ceylon, a beautifully presented boutique, and grab some cutting edge clobber for toddlers from Sasti.
Make like a pre-war pin-up and slip into something more slinky with help from What Katie Did. With a beautiful selection of faux-vintage lingerie and hosiery that evokes the golden age of Hollywood, WKD offers screen-inspired seduction at very reasonable prices (Agent Provocateur, eat your heart out!)