Primrose Bakery

Shopping , Bakeries Primrose Hill
  • 3 out of 5 stars
(4 user reviews)
1 Love It
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Catch a serious sugar high from Martha Swift’s pretty, generously sized cupcakes in vanilla, coffee and lemon flavours. The tiny, retro-styled shop also sells a large range of other baked goods, including biscuits, croissants and layer cakes. Coffee is from Allpress beans.

Branch 42 Tavistock Street, Covent Garden, WC2E 7PB (020 7836 3638).

Venue name: Primrose Bakery
Address: 69 Gloucester Avenue
Opening hours: Open 8.30am-6pm Mon-Sat; 9.30am-6pm Sun
Transport: Tube: Chalk Farm tube
Do you own this business?

Average User Rating

3 / 5

Rating Breakdown

  • 5 star:0
  • 4 star:1
  • 3 star:1
  • 2 star:1
  • 1 star:0
NaN people listening
Ioanna La

Cute little place in a quiet street between Camden Town and Primrose Hill that is totally worth the visit! The atmosphere is great, it feels like a baker opened the door to you at their home! The coffee is great, the cupcakes are awesome, delicious, colourful, as fresh as you can get. You might need to queue, or you can do takeaway if you wish - that's what most people do. We? We enjoyed a coffee together with great company and a variety cupcakes on a Sunday afternoon!

Sarah D

If you're in the area you have to go in! This bakery has been going for years, before the big resurgence of the cupcake 'trend'. I have always gone for the simpler flavours and find the cakes to be made with the lightest touch - they are simply delicious! I haven't really found a cupcake in London that I prefer to be honest. The only downside is that I don't live closer and that they don't have more shops!


Famed for their delicious cupcakes, with combinations that will leave you reciting 'Eenie, meenie, miney, mo' in your head. 

The sugar sure hits the spot every time, just a shame that service isn't up to the same standard. The shop in Primrose Hill also sells quirky little gifts and cards – although there's not much room to browse on a Saturday afternoon. Or sit at that matter.  


I’ve long been a fan of Primrose Bakery... often delighting friends with cupcakes from their recipe books. However, upon visiting the shop, I was slightly disappointed. The interior was pretty and kitsch but the cupcakes were slight stale and there wasn’t much atmosphere. I’d recommend you visit early on when the cakes are fresh out the oven, and take them away to enjoy.