Primrose Bakery

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Primrose Hill

Catch a serious sugar high from Martha Swift’s pretty, generously sized cupcakes in vanilla, coffee and lemon flavours. The tiny, retro-styled shop also sells a large range of other baked goods, including biscuits, croissants and layer cakes. Coffee is from Allpress beans.

Branch 42 Tavistock Street, Covent Garden, WC2E 7PB (020 7836 3638).

Venue name: Primrose Bakery
Address: 69 Gloucester Avenue
Opening hours: Open 8.30am-6pm Mon-Sat; 9.30am-6pm Sun
Transport: Tube: Chalk Farm tube

Average User Rating

2 / 5

Rating Breakdown

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2 people listening

I’ve long been a fan of Primrose Bakery... often delighting friends with cupcakes from their recipe books. However, upon visiting the shop, I was slightly disappointed. The interior was pretty and kitsch but the cupcakes were slight stale and there wasn’t much atmosphere. I’d recommend you visit early on when the cakes are fresh out the oven, and take them away to enjoy.