This well-established running shop offers a ‘Natural Gait Analysis’ which provides feedback on your foot strike (that’s how your foot lands) and the way your whole body moves. Staff will assess your running style by taking you on the treadmill. You’ll then have the opportunity to try on different shoes as they continue to test the efficiency of each model. Allow about half an hour for the process. Specialist brands include Saucony, Zoot and Mizuno alongside bigger barnds like Adidas and Nike.
Run and Become is number 77 in our list of the 100 best shops in London.