This hot-spot for London trainer fiends is unbeatable simply for its sheer variety of sneaker brands and colour combinations, thus making the too-cool-to-smile staff a necessary evil for punters looking for something a bit different. Old-school styles abound – there’s no better place to pick up all-time classics like Puma Clydes, Adidas Gazelles and Nike Super Blazers. There are countless alternatives to the industry giants, like the more subdued Pointer and Tretorn kicks, an array of British New Balance trainers, plus Asics, skate shoes from Vans, Lakai and DVS. The small ground-level space is devoted to the Converse range, as well as new releases; head to the surprisingly expansive basement for the rest.
37A Neal Street
|Opening hours:||Open 10am-7.30pm Mon-Wed, Fri, Sat; 10am-8pm Thur; noon-6pm Sun|
|Transport:||Tube: Covent Garden tube|