Shopping Fitzrovia
  • 5 out of 5 stars
(11 user reviews)
4 Love It
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You like a bargain? Head to the insanely cheap new Tiger Store on Tottenham Court Road. Londoners living in Hammersmith, Wandsworth or Finchley Road may already be familiar with the delights this Danish brand peddling an eye-popping array of brightly coloured plastic things you never realised you needed. With 21 stores across the country (the first UK store opened in Basingstoke in 2005), this is the first central London store and we couldn’t be more thrilled. Nor could the rest of central London – it's been rammed since it opened its doors on Aug 1. We can see why. Need a Red Indian head dress for that summer party? You got it for £3. Or how about a bow-tie with lights? Yours for £2. Not only is there a jolly range of home and kitchen accessories (apple shaped cutting board, £2, anyone?) but there’s just about anything you could ever require for any kind of party you could imagine. It’s especially brilliant for children with a vast range of toys, party bag detritus and back-to-school accessories (we love the Converse-shaped pencil case, £4). Everything here is super-cheap and just the right side of kitsch (squint and the bold prints are reminiscent of fellow-Scandi brand Marimekko). Look on it as a really posh pound shop.


Venue name: Tiger
Address: 241-242 Tottenham Court Road
Transport: Tube: Tottenham Court Rd
Do you own this business?

Average User Rating

5 / 5

Rating Breakdown

  • 5 star:11
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
1 person listening

This shop is crazy. There’s everything you ever wanted, never thought you’d find or never imagined you’d like. From paints to headphones, from snacks to kitchen pots, it seems there’s nothing Tiger can’t sell. All with the right amount of kitsch and cheesy vibe to it – yes, there’s also that DIY ginger bread house pack and pineapple-shaped pens and erasers.

And all for a very reasonable price as well. It’s incredible.

If you think you’ll get poor quality, you’d be wrong. Ok it’s not something that will last you a lifetime but usually good enough quality to perform for a while. (I’m still rocking my electric blue headphones 9 months after I bought them!)

Cindy G
Staff Writer

There's a branch close to where I work and where I live, so I'm a frequent customer. I rely on them for cheap reading glasses and ipod earphones, and anytime I pop in to 'just' get those, you can guarantee I'll come out with those plus a couple of notebooks, some sweets, candles, a picnic blanket, bookstand, shot glasses, useful box to put things in...etc etc

Staff Writer

Great for: kitchenware, stocking fillers/small gifts, some fancy dress, stationary, candles and napkins in every colour and gardening bits- basically lifes add-on accessories.

My only word of warning would be that Tiger dont stock any range for very long so if its something you love that requires a full set buy when you see. I've been caught out on glassware (and weirdly coathooks) before now I'll never have quite enough. Certain ranges are year-round but its hard to tell which.

Jenny Delcher

I LOVE Tiger ! I first came across it when visiting Copenhagen, and I am so happy that one opened in London! Great quality, Great prices, there is new stock every week, it is just brilliant !

Udall Evans

Aside from their vast array of stuff, they sell tea and herbs. I've bought both and they are a) still cheap and b) very good!!!!

Molly Bennett

I love this shop and have told all my friends about it! Its like "Ikea" and a posh "Pound shop" all in one! Most, if not all, of this years Christmas stocking fillers have come from Tiger!

Núria Arilla

Good quality an great prices. I have been in their shop in Barcelona and I will definetely visit this one next November. Wide range of things that fullfill the needs of the whole family!!! Núria Arilla 41 minutes ago Report 5/5

Laura Céspedes

,,,,Great things at lovely prices.Their shop in Barcelona is amazing and all the family members bought things!

Núria Arilla

Good quality an great prices. I have been in their shop in Barcelona and I will definetely visit this one next November. Wide range of things that fullfill the needs of the whole family!!!

Carol Holden

what a brilliant shop. Loads of really good ideas for presents at very good prices. We were only in London for two days and visited the shop both days. Could have bought loads more but couldn't carry it all. Everything is well displayed and in good order ie. kitchen, bathroom, leisure etc. We just loved the moustaches for bicycle handlebars.