Shopping, Lingerie and swimwear Oxford Street
  • 4 out of 5 stars
(2user reviews)
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Uniqlo ferociously attempted to rebrand in 2007, with celeb envoys like Chloë Sevigny, a Terry Richardson advertising campaign and the opening of two new stores on Oxford Street. However, whether Uniqlo is more than simply a Japanese Gap is a case for debate; useful staples - such as the HEATTECH thermal underwear for men and women, the well-cut jeans, graphic T-shirts, and cut-price cashmere and merino wool jumpers and cardigans -are the brand's strong point. However, there’s a lot more space in most people’s wardrobes for brilliant value cashmere knits, perfectly cut white t-shirts and handy waterproofs than directional fashion pieces that will be out of step with the season in a matter of months. Look out for 2012’s collaborations with mumsy florals pedlar Laura Ashley- a peculiar pairing that might just work to the strengths of both labels.


Venue name: Uniqlo
Address: 311 Oxford Street
Opening hours: Open 10am-8pm Mon-Wed; 10am-9pm Thur- Sat; noon-6pm Sun
Transport: Tube: Oxford Circus tube
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4 / 5

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Poppy L

Uniqlo is great for simple, sleek and stylish essentials that are really reasonably priced. They also have brilliant partnerships with places like Liberty which provide purse friendly alternatives to the originals. There are always plenty of staff offering assistance and advice. I would definitely recommend!