Wolf & Badger

Westbourne Grove

Brothers Henry and George Graham opened Wolf & Badger in 2010. Its Ledbury Road location, hyper-modern interior and slick window displays somewhat belie the stock – there are no obvious luxury brands here, but a glittering collective of emerging designers. There are about 70 brands in the store at any one time with new creatives renting small units within the space. The brothers offer their fledgling designers business advice and product development as well and are responsible for introducing any number of labels to the capital. It’s a focused business, sure, but we think Wolf & Badger genuinely nurtures new fashion talent. More London shops like this, please.

Wolf & Badger is number 39 in our list of the 100 best shops in London.

Venue name: Wolf & Badger
Address: 46 Ledbury Road
W11 2AB
Opening hours: 10am-6pm Mon-Sat; 11am-5pm Sun.
Transport: Tube: Notting Hill Gate
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