Cowshed in Selfridges

You might think that Selfridges is the last place you'd go to relax - with its frenzied shopping floors and multi-sensory in-store services, but if anyone can created a sanctuary in a busy department store, Cowshed can. In the little ground floor axis between the food hall and street fashion where once was Groom, the popular brand set up by the Soho House group has set up shed, and it's just lovely. Strangely quiet, considering the surroundings, the little spa offers customers the chance to step away from the shopping madness for some relaxation and pampering time. The space boasts four manicure and pedicure comfy armchair stations, complete with individual TVs and headphones, so you can really shut out the racket from the rest of the store. Tucked away at the back are two treatment rooms, decked out in Cowshed’s clean and simple style- think shed-like wooden panelling. But no hay. On offer are the usual grooming suspects -– massages, waxing, facials—but they’re done using Cowshed’s natural, therapeutic products,  which are based on several moods - from “grumpy” to “wild”, although there doesn’t seem to be a “Laughing Cow” range – funny that.