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The best toy stores in NYC

Find the latest playthings—dolls, trucks, games and more—at the very best toy stores in NYC for kids

FAO Schwarz

FAO Schwarz Photograph: Jessica Lin

Next time you're hunting for that perfect gift—whether for Christmas or your little one's birthday party—head to one of these fantastic toy stores in NYC. Peddling everything from puppets to high-tech gadgets to plush toys, these kidcentric shops make it easy to find a winning present. You may even find some top picks from these stores in our holiday gift guide for kids!


RECOMMENDED: All shopping for kids in NYC


Toy stores in NYC

Acorn Toy Shop

  • Price band: 2/4

Acorn stocks more educational and community-minded toys than you can shake an artisan-made rattle at. Play tents in bright colors replace the old-fashioned pillow-and-blanket fort, and a wooden animal menagerie has all the variety of Noah’s Ark without the pesky religious literalism.

  1. 323 Atlantic Ave, (between Hoyt and Smith Sts)
More info

Annie's Blue Ribbon General Store

  • Price band: 2/4
  • Critics choice

At this Kelly green, 1,100-square-foot spot with a backyard for events, whimsical housewares, novelties and whatever owner Ann Cantrell deems “best in show” crowd the shelves. Its rotating lineup is heavy on items for little ones, so spoil your nieces and nephews with adorable stuffed animals, puzzles, DIY craft kits and more.

  1. 232 Fifth Ave, (between Carroll and President Sts)
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Area Kids

  • Price band: 2/4

The shop mostly stocks clothing from local designers (Egg & Avocado, Appaman), but you’ll also find imaginative and unusual toys from France and Germany.

  1. 45 Fifth Ave, (between Bergen and Dean Sts)
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Boomerang Toys

  • Price band: 1/4

Owner Karen Barwick equips her stores with the latest Bruder trucks and Playmobil sets. Her lucky sons even help test potential merchandise.

  1. 119 West Broadway, (between Duane and Reade Sts)
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The Children's General Store

  • Price band: 2/4

This small toy shop on the Upper East Side is packed with classic playthings like puzzles and arts-and-crafts kits and also offers complimentary gift wrapping.

  1. 168 E 91st St, (between Lexington and Third Aves)
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Dinosaur Hill

  • Price band: 1/4

The Hill carries original and creative toys for all kids, from newborns to tweens. Best of all is the store's striking collection of European-made marionettes–especially those from Prague.

  1. 306 E 9th St, (between First and Second Aves)
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Disney Store

  • Price band: 1/4

The House of Mouse has opened its largest store ever in Times Square, where you'll find tons of Disney goodies, a theater and an interactive princess castle.

  1. 1540 Broadway, (between 45th and 46th Sts)
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E.A.T. Gifts

  • Price band: 1/4

At the nonedible arm of the Eli Zabar empire, parents can stock up on whimsical paper goods and kid-friendly baubles including everything from stickers and erasers to cupcake-shaped lip glosses and silly straw sunglasses.

  1. 1062 Madison Ave, (between 80th and 81st Sts)
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FAO Schwarz

  • Price band: 2/4

Although it’s now owned by Toys "R" Us, this three-story emporium is still the ultimate NYC toy box. Children will marvel at the giant stuffed animals and LEGO figures, and there are lots of opportunities to create custom playthings at the Madame Alexander Doll Factory, Styled by Me Barbie area and Muppet Whatnot Workshop.

  1. 767 Fifth Ave, (at 58th St)
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Kidding Around

  • Price band: 2/4

Grab costume dress-up sets, Folkmanis goodies, kiddie furniture, electronic toys and more at this local favorite.

  1. 60 W 15th St, (between Fifth and Sixth Ave)
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Mary Arnold Toys

  • Price band: 1/4

The specialty toy shop carries unusual, hard-to-find playthings, like a flat-car racing set. Also head here if you're looking for Madame Alexander dolls, Jellycat animals, Legos and other kid (and grown-up) classics.

  1. 1010 Lexington Ave, (between 72nd and 73rd Sts)
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Norman & Jules

  • Price band: 3/4

This two-year old toy shop provides Park Slope parents with beautifully designed and eco-friendly toys, decor, books, crafts and baby gear. Earlier this spring, the husband-and-wife team also added a backyard playspace behind their store.

  1. 158 Seventh Ave, (between Garfield Pl and 1st St), 11215
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Space Kiddets

  • Price band: 2/4

The great vintage toys and gear at this Flatiron shop really make us wax nostalgic, and will probably make you do so too. Check out Elvis-print shirts and the huge selection of Astro Boy products.

  1. 26 E 22nd St, (between Broadway and Park Ave South)
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A Time for Children

  • Price band: 2/4

You don’t have to feel guilty about splurging at this combined clothing and toy store: 100% of its profits benefit the Children’s Aid Society. Sizes run from infant to eight years, and brands include Petit Bateau and Pluto.

  1. 506 Amsterdam Ave, (between 84th and 85th Sts)
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Torly Kid

  • Price band: 2/4

Owner Carol Adams has transformed her successful store Babylicious into Torly Kid—a one-stop shop for both tots and tweens. Best-selling lines like Tooby Doo, Lunchbox and Appaman are now stocked in bigger sizes as well as small. The store also has an extensive collection of party favors.

  1. 51 Hudson St, (between Duane and Jay Sts)
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Toy Space

  • Price band: 2/4

Owner-mom Louise Simon’s superpopular Slope spot stocks everything from überhip European toys and games to classic stuff (Rubik’s Cube or Etch A Sketch, anyone?). It’s also one of the few shops in the city to boast a kid birthday registry.

  1. 426 Seventh Ave, (between 14th and 15th Sts)
More info

Toy Tokyo

  • Price band: 2/4
  • Critics choice

This Asian toys and tchotchkes mecca houses dizzying displays of memorabilia—half of which is from Japan. Snatch up quirky bubblegum-pink Gloomy Bear stuffed animals, Godzilla figurines, kaiju models and more.

  1. 91 Second Ave, (between Fifth and Sixth Sts)
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Toys “R” Us

  • Price band: 1/4

With a 60-foot indoor Ferris wheel and a 20-foot-high animatronic T. rex, this store has become just as much a part of the delirious Times Square spectacle as the iconic neon and LED lights outside. Other attractions include a Willy Wonka candy shop, a make-your-own robot lab and a Babies "R" Us department.

  1. 1514 Broadway, (at W 44th )
More info

West Side Kids

  • Price band: 1/4

This family-run institution has been selling toys, games and books to uptown children for more than two decades.

  1. 498 Amsterdam Ave, (at 84th St)
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