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The giant, clock-like zodiac display covering the 10-story facade of Saks Fifth Avenue is now lit up!
The massive, bronze circle, which had caught the attention of passersby before it was fully unveiled, is broken up into eight sections with a deep blue center decorated with all the zodiac signs and a spray of stars, with one big star in the middle.
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It is part of its annual holiday initiative it’s doing in partnership with Dior.
Dior came up with the idea of a magical Carousel of Dreams with Dior codes such as the star and the clover as well as the signs of the Zodiac, “evoking the founding-couturier’s unique legacy and his lucky charms.” It is embellished with “a profusion of flowers,” that lights up every night in a “dazzling” light show.
It was finally unveiled on Monday, November 20, and it was a spectacular for the eyes!
@carolinejacobsen Saks fifth avenue and Christian Dior christmas ceremony 2023✨ @Saks Fifth Avenue @Dior #saksfifthavenue #christiandior #christmas #ceremony #lightshow ♬ original sound - Caroline Jacobsen
Saks’ windows have followed suit, with Dior styles and symbols installed in a “dreamlike” display, and inside, Dior Parfums have a dedicated pop-up space on Saks’ beauty floor featuring Dior makeup, fragrance and skincare holiday offerings available exclusively at Saks.
Saks has also launched a “World of Dior” pop-up on its website where you can shop its collections. It is the first time that all categories of Dior merchandise will be sold via e-commerce anywhere other than on Dior.com.
This is all in celebration of 70 years of partnership between the two brands; this is the first time they’ve collaborated on an immersive holiday experience.
The Carousel of Dreams will be up until January 5.