Designer spotlight: NYC-made lingerie

Brooklyn designers Clare Herron of Clare Bare and Anais Bouchard of Nais locally produce eco-friendly underthings.

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Brooklyn abounds with local design talent, and the latest names to catch our eye are Clare Herron of Clare Bare and Anais Bouchard of Nais, who both create sexy yet comfortable women's lingerie. In this designer spotlight, learn more about these eco-friendly lines that are sold in indie stores such as Spiritual America and Brooklyn Fox.

  • Photograph: Melissa Sinclair

    Angelique sheer triangle bralette, $62; and panty, $34, at Brooklyn Fox Lingerie

  • Photograph: Melissa Sinclair

    Calliope Bewilder demi bralette, $82; and Lunar ombre panty, $38, at Brooklyn Fox Lingerie

  • Photograph: Melissa Sinclair

    Anatomical Harmonia bodysuit, $148, at Brooklyn Fox Lingerie

  • Photograph: Melissa Sinclair

    Eternal Daze cutout romper, $146 (normally $182), at clarebare.com

  • Photograph: Beth Levendis

    Designer Clare Herron

Photograph: Melissa Sinclair

Angelique sheer triangle bralette, $62; and panty, $34, at Brooklyn Fox Lingerie


Clare Herron of Clare Bare (clarebare.bigcartel.com)
 
Who she is: Herron learned to sew in high school in order to create bikinis modeled after the ones she lusted over in swimwear catalogs but couldn’t afford. She then honed her skills at Parsons, where she studied textile printmaking on organic cotton and bamboo jersey. In 2008, she started selling her designs on Etsy (etsy.com) and gained such a following that she had to enlist seamstress friends to help with large orders in her Williamsburg home studio. A childhood nickname proved too perfect for Herron not to name her line after—she switched a few letters for a play-on-words moniker. “Clare Bare started as a hobby, and now I’m working on my fourth collection,” she muses.

About the line: The Brooklynite not only takes inspiration from retro styles, but also uses vintage and leftover fabric as often as possible. “As far back as I can remember, I’ve always been recycling old into new, whether I was creating a sculpture or a piece of clothing,” says Herron of her passion for eco-conscious design. When she needs a new textile, she colors organic cotton and bamboo jersey by hand with organic dye. “I’m a very tactile person, and I think it translates well through my work.” A combination of playful details, such as sporty laces featured on bralettes ($96), and sexy black straps seen on cutout rompers ($182), keep the collection young and edgy. Panties ($32–$60) have comfortable, basic cuts, yet are anything but boring with two-toned styles and sheer hipsters. Herron hopes her creations are worn like clothing; we could easily see silk-screen-printed tanks attached to garters ($122) paired with a pencil skirt, and stretch lace bodysuits ($148) under a blazer.

Where to buy: Brooklyn Fox Lingerie, 132 North 5th St between Berry St and Bedford Ave, Williamsburg, Brooklyn (718-599-1555). Or use code “TIMEOUT2012” for 20 percent off any item at clarebare.com though October 27.

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  1. Anaïs Bouchard of Naïs
  2. Clare Herron of Clare Bare

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