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Bloomtanica

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  1. Flowers decorate pillars at Bloomtanica.
    Photograph: By Matteo Prandoni/BFA.com | ‘Bloomtanica’ by Jeff Leatham and Genesis House
  2. A red floral archway.
    Photograph: By Matteo Prandoni/BFA.com | ‘Bloomtanica’ by Jeff Leatham and Genesis House
  3. A Genesis House sign with flowers.
    Photograph: Matteo Prandoni/BFA.com | ‘Bloomtanica’ by Jeff Leatham and Genesis House
  4. A virtual floral wall.
    Photograph: By Matteo Prandoni/BFA.com | A virtual floral wall.
  5. Floral installations inside Bloomtanica.
    Photograph: By Rossilynne Skena Culgan for Time Out
  6. Digital floral installations inside Bloomtanica.
    Photograph: By Rossilynne Skena Culgan for Time Out
  7. A close-up of purple orchids.
    Matteo Prandoni/BFA.com | ‘Bloomtanica’ by Jeff Leatham and Genesis House
  8. Floral installations inside Bloomtanica.
    Photograph: By Rossilynne Skena Culgan for Time Out
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Time Out says

A floral oasis has bloomed at Genesis House in the Meatpacking District. Celebrity floral artist Jeff Leatham created BLOOMTANICA, an immersive walk-through experience packed with colorful flowers. 

Leatham was inspired by the lush atmosphere of traditional Korean gardens. He employed color-blocking techniques, mirrored elements, and digital installations to create a surreal experience. The designs draw upon hues that capture the rich pinks of Korea’s national flower, mugunghwa, and the striking oranges and yellows of the Jeju Island magma tubes. The exhibition is meant to evoke a sense of harmony, regeneration, and transformation.

Where is Bloomtanica?

Find BLOOMTANICA at Genesis House (40A 10th Ave. in the Meatpacking District).

When is Bloomtanica open?

Bloomtanica is open Tuesday through Sunday, from 11am to 9pm, through June 9.

Do you need to book tickets in advance? 

The exhibition is free to visit; just walk in! No tickets or reservations required.

Rossilynne Skena Culgan
Written by
Rossilynne Skena Culgan

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