Umbel will kick off SXSW Interactive on March 11, 2016 at ACL Live at the Moody Theater with our third annual panel and concert experience. Umbel Presents Data Discoveries is a series of cutting edge panels that will gather data-driven pioneers to discuss how big data, artificial intelligence and robotics are catalyzing a massive shift in emerging sectors like brands, music festivals, academia, retail and more.
Later that night, we'll drop the formalities and turn ACL Live at the Moody Theater into a full on party, featuring Bloc Party and Emily Bell at our #DataDisco. Leveraging Umbel’s digital genome, guests will interact with beautiful and massive installations to understand how their music preferences compare to the party-goers as a whole.
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