We all know what springtime in Austin means… let the SXSW festivities begin! Friday, March 13 will mark the start of provocative sessions, edgy events, and the most creative guerilla marketing we will see in our own backyard - all of it challenging the status quo of technology, communications, branding and more. It’s the place to see and be seen, but making the most of the experience while staying true to your brand and public relations objectives can be a challenge. So how can businesses best engage at SXSW Interactive and reap the benefits of this unique festival? At this luncheon, panelists from SXSW Interactive, the Austin Technology Council and Dell will discuss the evolution of the Interactive portion of the conference, the most relevant events to attend, how to secure the best coverage, the impact SXSW has had on tech media around the world and more. It’s an exciting time in the city and we’ve designed this luncheon to help veterans and rookies alike make the most of their company's or clients’ SXSW experience. Panelists will include: - Kelly Krause, Publicist for SXSW Interactive. - Julie Huls, President and CEO of the Austin Technology Council. - Christine Fults, Director of Sponsorships & Strategic Marketing Initiatives at Dell. - Summer Shaffer, Strategic Partnerships/Experiential Marketing at Dell. Space is limited, so register today!