Justin Fenchel and Aimy Steadman of BeatBox Beverages, will discuss how their appearance on Shark Tank changed the direction of their company, and their experience launching a new product in the competitive food & beverage industry. They will also discuss topics like getting distribution in retailers, packaging and manufacturing, and putting together the right team for your start-up.
Justin is the CEO and a Co-Founder at BeatBox. He came to the McCombs School of Business with an idea. He and lifelong friend, Brad Schultz, had envisioned a market opportunity while living in Los Angeles, for a boxed wine targeted at the millennial generation. Justin and Brad recruited three of their MBA classmates: Aimy Steadman, Dan Singer, and Jason Schieck and together the five of them shaped BeatBox Beverages into the fast growing company it is today with a mission to make parties more fun, one beverage at a time.
Aimy is the Chief Operating Officer & Co-Founder of BeatBox. She is a double-Longhorn, earning both her B.S. in Advertising and M.B.A. at the University of Texas at Austin. Aimy co-founded BeatBox while pursuing her MBA in entrepreneurship. Her past experience includes working in online marketing at agencies and in-house, running her own online marketing agency, and helping run the UT-based start-up incubator Texas Venture Labs. Aimy is also a former board member of Austin TeXchange.
Agenda:
6:00pm to 6:20pm: Meet & Greet Networking
6:20pm to 6:30pm: Introduction
6:30pm to 7:30pm: Presentation
7:30pm to 8:00pm: Q&A
8:00pm onward: Networking
Organizer: Dr. Ataollah Etemadi
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