Leveraging User-Generated Video In Social Marketing
Social video: Instavid, Vine, Snapchat, Hyperlapse, Periscope, Meerkat – Social video is not slowing down and user generated content is surpassing finely produced videos. This month we'll dive into how to make user generated video content part of your social marketing strategy and look into what's hot, what's not, dos, don'ts, tips, how-tos.
Expect this event to be interactive and engaging so bring your questions! Better yet, you can help us shape this panel even further by posting your questions and/or comments on our Facebook page. 3-2-1...Go!
Panelists:
Sarah Parker, Social Media Manager, Union Metrics
@SparkerWorks
Sarah A. Parker is a writer and the Social Media Manager for Union Metrics, planning, producing, and curating content across platforms. She holds a master’s degree in Interpersonal Communication from the University of Texas and an honorary, self-awarded PhD in Scrolling Her Tumblr Dashboard. You can ask her questions about these things and more on Twitter at @SparkerWorks.
Traci Koller Mazurek, Content Strategist, SpredFast
@heytrace
Traci Mazurek is a content strategist at Spredfast, specializing in creating engaging content for domestic and global brands. A Baylor graduate and Dallas native, Traci previously worked in social strategy at R/GA, leading social content creation for clients like MasterCard and Royal Caribbean; she has also worked in social for MapMyFitness and the National Breast Cancer Foundation, and began her career in public relations at Edelman and Fleishman-Hillard in their respective New York offices. She can be found just about anywhere on social as @heytrace.
Agenda - Moderate Level:
7:30-7:55am - Breakfast, coffee, networking
7:55-8:05am - Welcome Introduction
8:05-9:00am - Presentation
9:00-9:30am - More networking and wrap-up
If you are unable to attend we will be streaming the presentation at 8:00 AM via Google HoA
https://www.eventbrite.com/e/smbaustin-45-leveraging-user-generated-video-in-social-marketing-tickets-17586704306
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