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From cyclones and elections to Labubus and Dubai chocolate, here’s what Aussies were googling most in 2025

If we all looked back at our Google search history from the past 12 months, it would jog a lot of memories. Is Easter Saturday a public holiday? What should I do on Lord Howe Island? What does 6 7 mean? These are just a few of the queries that filled my 2025 searches – but I’m not alone. Google has just released its Year in Search report, highlighting the news, people and trends that captured Australians’ curiosity this year.
Before we dive in, it’s worth acknowledging that the report doesn’t just focus on the most popular queries – otherwise, we’d probably only get weather updates. Instead, it highlights the news stories, recipes, definitions, people and travel trends that saw a spike in traffic throughout 2025.
This year, Australians were eager to stay up to date with global and local events shaping their world. ‘Cyclone Alfred’ topped the overall trending searches, while ‘how to prepare for a cyclone’ ranked among the most searched-for questions. Aussies also kept a close eye on politics, with ‘Australian federal election 2025’ coming in as our third overall trending search and ‘how to vote’ topping the list of questions.
While 2025 was a year of big changes, some trends remained constant. Searches for ‘DIY car maintenance’ and ‘St. Patrick's Day’ only increased, along with the all-important question, ‘how to talk to women’ – a query that also made the 2024 Year in Search list.
On the travel front, Australians were dreaming of trips to Dubai – and of course, it’s viral chocolate. Island escapes were also a big trend, with Bali and Phuket leading the way internationally, while Hamilton Island and Lord Howe topped domestic searches. Curious to see what else Aussies were searching for in 2025? You can check out all the top trending terms from Google’s Year in Search here, or see our snapshot below.
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