It’s the end of an era! For many Australians, the Reject Shop has been a go-to treasure trove for random delights, ranging from $5 strawberry-shaped mugs and beehive bird feeders to American candy and bargain body care. But the discount retailer is set to undergo a major revamp over the next three years as it plans to take on the likes of Kmart and Big W.
Earlier this year, The Reject Shop was snapped up by Canadian company Dollarama – which has more than 1,600 stores across North and Latin America. As part of its Aussie acquisition, the brand will gradually convert all current Reject Shops into Dollaramas, rebranding them as low-cost general merchandise supermarkets. So while the name is disappearing for good, the stores themselves aren’t going anywhere.
The rebrand is already underway, with the franchise slowly introducing select Dollarama merchandise and reducing prices as it goes. If that means our dollars are gonna stretch even further, we’re on board!
All 395 existing Reject Shops are set to be fully converted within the next three years, and the chain isn’t stopping there. By 2034, Dollarama plans to roll out another 300 stores across Australia, giving it a bigger footprint than Kmart, Big W and Target combined. It’s no small change (pun intended), but the thrill of the bargain hunt will live on.