Western Australia is a wild and wonderful part of our Great Southern Land, and a big part of it, for that matter. Covering one-third of our island continent, the state is packed with treasures, from beautiful Broome up north to windswept Albany down south. It’s hard to pick favourites, but one lesser-known gem has just broken records, claiming the title of Western Australia’s most-liked destination on social media ever (which means a lot in this digital age).
In March, a photo of Elephant Rocks went viral, racking up 2.5 million views and more than 100,000 engagements on the official Western Australia Facebook page. The tourism body shared: “It wasn’t just a viral moment – it was a reminder of why this place captures hearts worldwide.”
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Set within William Bay National Park between the towns of Walpole and Denmark (which was recently crowned one of Australia’s Top Tourism Towns for 2025) this incredibly special spot is named for its giant granite rocks that look like a herd of elephants waddling through the crystal-clear waters. It’s breathtaking beyond belief, and could be a serious contender for the title of Australia’s best beach next year.
Beyond its viral boulders, Denmark offers plenty of other natural wonders and outdoor adventures for every kind of traveller. You can take a dip at the sheltered Greens Pool (just next door to Elephant Rocks), kayak along the tranquil Denmark River, sip your way through the region’s renowned wineries, or hike the Bibbulmun Track, one of the world’s great long-distance trails. So long, Euro-summer… here we come, Denmark, WA!