Art has become artweet, 'an artefact conceived by neoliberal thought destined for a dumbed-down public'. And that's how, with a torrent of vehemence, the always-passionate Ferran, a 69-year-old man with a shaved head and a bodybuilder's physique, tells me about his latest aesthetic evolutions, which bring to mind the eternal Nietzschean comeback.
'In 2012 Bartomeu Marí proposed that I do an exhibition in the MACBA about my first conceptual stage (1970-1977), I spent 60,000 euros producing the pieces and he left me high and dry.' It was during this period that Garcia Sevilla began to gather up fragments of his philosophical, scientific and literary readings – Heraclitus, Nietzsche, Voltaire, Heisenberg... – and started Photoshopping the texts with his immense bank of images. And now you can see the result in the exhibition 'Triptych The War, Simple pages et al', in the RocioSantaCruz ART gallery.
Garcia Sevilla's main interest is with power. And everything revolves around it. There's a giant triptych about war, with classic Greek sculptures surrounded by images and texts, and a stack of digital prints on Hanne Müller paper, unique 42 x 59.4 cm pieces with the extraordinarly low price tag of 200 euros.
It makes one wonder what Jan Tschichold or John Heartfield would have done if instead of the Weimar Republic they had lived in modern-day Catalonia, but Garcia Sevilla makes me come down off my cloud: 'I adopt the language of the auca, of the Roman column, of the comic.' In any case, these aesthetic slaps in the face don't pull any punches.