This uptown venue has brought us everything from the latest in Berlin's minimal techno scene to London's hottest new bands. From the get-go, organisers wanted the audience to feel close to the DJ or the band to fully absorb them in the atmosphere: the key ingredient to a memorable night. After the live shows by local rock stars or international indie success stories, a packed and music-loving crowd throbs to sophisticated electronica and its bizarre attendant visuals. Upstairs, in the Red Room, DJs playing indie pop rock provide an alternative to the pounding beats of the main room. The audience varies from session to session, given that many people flock to the club to see a specific artist and might not return until another name catches their eye.