Against all logic and common sense in these hard economic times, Primavera Sound has opened its own shop. Located in El Born (C/ Ases 1), it was created with two intentions in mind. The first, more commercially oriented one, is to sell music by Catalan, national and international groups – on vinyl of course – merchandising, concert tickets, books and DVDs. The second is more social: to become a meeting point for music lovers and fans of independent music. Quite a miracle now that shops are closing down and even emblematic establishments are disappearing in the city. At the same time, Primavera Sound has also launched its own recording and management company, El Segell del Primavera.