Alimentaria is one of the biggest food and drink fairs in the world. Aimed at professionals, it brings together almost 150,000 people over a four-day period. Visitors from over 140 countries include importers, distributors and those who work in catering or the hotel and restaurant industries, and attend exhibitions, seminars and conferences. Its mission is basically to be a business hub and creative think tank for all of the professionals involved in the food industry. To this end it’s one event that offers a number of different specialized trade shows based on the category of products – organic food, meat, frozen goods, dairy products, olive oil, fish, water, soft drinks and beer are just some examples – featuring a comprehensive programme of exhibitions, talks, workshops, seminars and meetings revolving around the themes of innovation, nutrition, internationalization, distribution, marketing and corporate social responsibility.