Matchi Matchi

Specialising in soft serve, this spot does a small curated menu very well. The cones are light and airy, the soft serve swirl is exactly what it looks like in every Tokyo tourist photo and the flavour is creamy without being overly sweet. Served in a cone, topped with matcha or tucked inside a choux bun – all good options. The iced pure matcha drinks are also worth ordering for a cooling caffeine hit that feels more refreshing than a standard iced latte.

49/8 Arak Rd, Si Phum, Muang Chiang Mai. Open 10am-8pm